Candrayuni, Sekar (2023) PENGARUH REPUTASI, WORD OF MOUTH ALUMNI, DAN PEER GROUP TERHADAP MOTIVASI SISWA MENDAFTAR DI SMK KRISTEN 5 KLATEN. Masters thesis, UPN "Veteran Yogyakarta.
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Abstract
xiii
PENGARUH REPUTASI, WORD OF MOUTH ALUMNI, DAN PEER
GROUP TERHADAP MOTIVASI SISWA MENDAFTAR
DI SMK KRISTEN 5 KLATEN
Abstrak
SMK Kristen 5 Klaten menjadi sekolah swasta favorit di kabupaten Klaten,
ditunjukkan dengan data PPDB Siswa SMK di bawah YPKK, bahwa SMK
Kristen 5 Klaten memiliki jumlah pendaftar dan yang diterima dengan jumlah
paling banyak, serta di antara sekolah negeri dan di tengah pandemi ini
mengalami kenaikan jumlah dibandingkan dengan tahun sebelumnya. Tujuan
penelitian ini adalah untuk mengetahui ada tidaknya pengaruh secara positif dan
siginifikan antara reputasi, word of mouth alumni, peer group siswa terhadap
motivasi siswa mendaftar di SMK Kristen 5 Klaten. Metode penelitian ini adalah
kuantitatif, subyek penelitian siswa kelas X SMK Kristen 5 Klaten tahun pelajaran
2022/2023. Teknik analisis data: rumus korelasi dan regresi linier berganda. Hasil
penelitian menunjukkan tidak terdapat pengaruh secara positif dan signifikan
masing-masing antara reputasi sekolah, peer group siswa terhadap motivasi siswa
mendaftar di SMK Kristen 5 Klaten. Terdapat pengaruh secara positif dan
siginifikan antara word of mouth alumni dan secara bersama antara reputasi, word
of mouth alumni dan peer group siswa terhadap motivasi siswa mendaftar di SMK
Kristen 5 Klaten. Teori tentang word of mouth yang teruji pada penelitian ini,
yaitu teori dari Sernovitz (2009).
Kata Kunci: Motivasi mendaftar sekolah, Peer group, Reputasi, Word of muth.
xiv
THE INFLUENCE OF REPUTATION, WORD OF MOUTH ALUMNI, AND
PEER GROUPS ON STUDENT MOTIVATION TO ENROLL IN SMK
KRISTEN 5 KLATEN
Abstract
SMK Kristen 5 Klaten became the favorite private school in Klaten, shown by
PPDB data for SMK students under YPKK, that SMK Kristen 5 Klaten has the
highest number of registrants and those who are accepted, as well as among
public schools and in the midst of this pandemic has increased in number
compared to the previous year. The purpose of this study is to find out whether
there is a positive and significant influence between reputation, word of mouth
alumni, student peer groups on student motivation to enroll in SMK Kristen 5
Klaten. This research method is quantitative, the research subject of class X
students of SMK Kristen 5 Klaten for the 2022/2023 academic year. Data analysis
techniques: multiple linear correlation and regression formulas. The results
showed that there was no positive and significant influence between the reputation
of the school, student peer groups on the motivation of students to enroll in SMK
Kristen 5 Klaten. There is a positive and significant influence between the word of
mouth alumni and jointly between reputation, word of mouth alumni and student
peer groups on the motivation of students to enroll in SMK Kristen 5 Klaten. The
theory of word of mouth that was tested in this study, namely the theory from
Sernovitz (2009).
Keywords: Motivation to enroll in school, Peer groups, Reputation, Word of
Mouth.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Motivasi mendaftar sekolah, Peer group, Reputasi, Word of muth. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 02 Mar 2023 01:49 |
| Last Modified: | 02 Mar 2023 01:49 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/32779 |
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