ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUK CHOCO BAR DI TUGU CHOCOLATE YOGYAKARTA

Wati, Erni (2022) ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUK CHOCO BAR DI TUGU CHOCOLATE YOGYAKARTA. Other thesis, UPN 'Veteran" Yogyakarta.

	Text Daftar Isi.pdf Download (92kB)
	Text Daftar Pustaka.pdf Download (296kB)
	Text Halaman Pengesahan.pdf Download (542kB)
	Text Skripsi_135150087_Erni Wati.pdf Restricted to Repository staff only Download (2MB)
	Text Abstrak.pdf Download (90kB)
	Text Cover.pdf Download (311kB)

Abstract

iv
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN
DAN HARGA TERHADAP KEPUASAN KONSUMEN
PRODUK CHOCO BAR DI TUGU CHOCOLATE YOGYAKARTA
Oleh : Erni Wati
Dibimbing Oleh : Indah Widowati dan Budiarto
ABSTRAK
Penelitian ini bertujuan (1) Mendeskripsikan variabel kualitas produk, kualitas
pelayanan, harga dan kepuasan konsumen Di Tugu Chocolate Yogyakarta. (2)
Menganalisis pengaruh kualitas produk, kualitas pelayanan dan harga terhadap
kepuasan konsumen Di Tugu Chocolate Yogyakarta. Penelitian ini menggunakan
metode pendekatan kuantitatif. Metode penentuan lokasi menggunakan metode
Purposive. Metode penentuan responden dengan Accidental untuk 40 responden
konsumen Tugu Chocolate Yogyakarta. Data yang digunakan adalah data primer
dan data sekunder. Teknik pengumpulan data dengan interview (wawancara),
kuesioner (angket), observasi (pengamatan). Teknik analisis deskriptif dan regresi
linier berganda. Hasil penelitian menunjukan bahwa: (1) Deskripsi variabel
kualitas produk, kualitas pelayanan, dan harga termasuk dalam kategori baik.
Deskripsi variabel kepuasan konsumen termasuk dalam kategori sangat puas. (2)
Terdapat pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap
kepuasan konsumen baik secara simultan maupun parsial.
Kata kunci: kualitas produk, kualitas pelayanan, harga, kepuasan konsumen,
cokelat.
v
ANALYSIS OF INFLUENCE PRODUCT QUALITY, SERVICE QUALITY
AND PRICE TOWARDS CONSUMER SATISFACTION
CHOCO BAR PRODUCT AT THE TUGU CHOCOLATE YOGYAKARTA
By : Erni Wati
Supervised by: Indah Widowati dan Budiarto
ABSTRACT
This research aim (1) to describe product quality variables, service quality and
price towards consumer satisfaction at the Tugu Chocolate Yogyakarta. (2) To
analyze the effect of product quality, service quality and price on consumer
satisfaction at Tugu Chocolate Yogyakarta. This research uses a quantified
method. The location selected method uses the purposive method. The method of
determining respondents by Accidental for 40 consumers of Tugu Chocolate
Yogyakarta consumers. The data used are primary data and secondary data. Data
collection techniques with interviews (interviews), questionnaires
(questionnaires), observations (observations). The techniques of analysis used
were descriptive and multiple regression analysis. The results showed that: (1)
The variable descriptions of product quality, service quality, and price are
included in the good category. The variable description of the consumer
satisfaction variable are included in the very satisfied category. (2) There is an
effect of product quality, service quality, price on consumer satisfaction at the
Tugu Chocolate Yogyakarta both simultaneously and partially.
Kata kunci: product quality, service quality, price, consumer satisfaction,
Chocolate.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	kualitas produk, kualitas pelayanan, harga, kepuasan konsumen, cokelat.
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Medicine, Health and Life Sciences > School of Biological Sciences
Depositing User:	Eko Yuli
Date Deposited:	28 Dec 2022 03:40
Last Modified:	28 Dec 2022 03:40
URI:	http://eprints.upnyk.ac.id/id/eprint/32100

Actions (login required)

View Item