PERTIWI, PURI AYU (2022) ANALISIS STRATEGI PENGEMBANGAN OBYEK WISATA KAMPUNG ANGGUR PLUMBUNGAN BANTUL DAERAH ISTIMEWA YOGYAKARTA. Other thesis, UPN 'Veteran" Yogyakarta.
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Abstract
PURI AYU PERTIWI. 2022. Analisis Strategi Pengembangan Obyek Wisata
Kampung Anggur Plumbungan Bantul Daerah Istimewa Yogyakarta. Dibawah
bimbingan Nanik Dara Senjawati & Dwi Aulia Puspitaningrum.
ABSTRAK
Penelitian ini bertujuan mengetahui strategi terbaik dalam pengembangan
obyek wisata Kampung Anggur Plumbungan Bantul Daerah Istimewa
Yogyakarta. Metode yang digunakan ialah metode penelitian deskriptif dengan
pendekatan kuantitatif. Metode pengambilan responden menggunakan
Nonprobability Sampling dengan teknik Purposive Sampling. Sumber data yang
digunakan merupakan data primer dan data sekunder. Teknik pengumpulan data
menggunakan Focus Group Discussion (FGD), wawancara, kuisioner, observasi,
dan dokumentasi. Teknis analisis data menggunakan analisis Internal Factor
Evaluation (IFE), analisis Eksternal Factor Evaluation (EFE), analisis Internal
Eksternal (IE), analisis Strengths, Weakness, Oppoturnities, and Threats (SWOT),
dan Quantitive Strategic Planning Matrix (QSPM). Hasil penelitian dengan skor
tertinggi 17,60 pada analisis QSPM yang terpilih ialah strategi pengembangan
obyek wisata dengan pendampingan Stakeholder.
Kata kunci: Strategi Pengembanga, Kampung Anggur, IE, SWOT, QSPM
PURI AYU PERTIWI. 2022. Analysis Of Strategy Development Of The
Kampung Anggur Plumbungan Tourism Object Bantul Special Regions
Yogyakarta. Supervised by Nanik Dara Senjawati & Dwi Aulia Puspitaningrum.
ABSTRACT
This study aimed to determine the best stategy in developing the tourisme
object of Kampung Anggur Plumbungan Bantul Daerah Istimewa Yogyakarta.
Tha method used in this research is descriptive with quantitative research method.
The method of taking respondente using Nonprobability Sampling with Purposive
Sampling technique. The data sources used are primary data and secondary data.
The data collection technique used Focus Group Discussion (FGD), interviews,
questionnaires, observation, and documentation. Technical analyisis of data using
Internal Factor Evaluation (IFE) analyisis, Eksternal Factor Evaluation (EFE)
analyisis, Internal Eksternal (IE) analyisis, Strengths, Weakness, Oppoturnities,
and Threats (SWOT) analyisis, and Quantitive Strategic Planning Matrix (QSPM)
analyisis. The result of the research with the highest score of 17,60 on the QSPM
analysis selected were the tourism object development strategy with stakeholders.
Keywords: Development Strategy, Kampung Anggur, IE, SWOT, QSPM
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Development Strategy, Kampung Anggur, IE, SWOT, QSPM |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Medicine, Health and Life Sciences > School of Biological Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 20 Dec 2022 02:46 |
| Last Modified: | 20 Dec 2022 02:46 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/31971 |
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