PENGARUH INFORMASI INSTAGRAM @JOGJAFOODHUNTER TERHADAP MINAT BELI FOLLOWERS

Aryani, Ratika (2022) PENGARUH INFORMASI INSTAGRAM @JOGJAFOODHUNTER TERHADAP MINAT BELI FOLLOWERS. Other thesis, UPN 'Veteran" Yogyakarta.

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Abstract

ABSTRAK
Instagram @Jogjafoodhunter adalah akun food vlogger yang mereview
makanan di daerah Yogyakarta mulai dari makanan berat, jajanan tradisional,
hingga makanan yang baru muncul di Yogyakarta. Penelitian ini bertujuan
untuk mengetahui pengaruh informasi instagram @jogjafoodhunter terhadap
minat beli followers berdasarkan informasi instagram @jogjafoodhunter. Teori
yang digunakan dalam penelitian ini adalah teori Determinisme Teknologi.
Penelitian ini termasuk dalam penelitian kuantitatif yang menggunakan teknik
sampling non probability dengan jenis purposive sampling. Sampel penelitian
ini adalah followers @jogjafoodhunter yaitu 100 orang. Hasil analisis korelasi
product moment menunjukkan koefisien korelasi sebesar 0,789 yang termasuk
dalam kategori hubungan positif yang kuat. Analisis data dilakukan dengan
teknik analisis regresi sederhana dengan nilai R Square sebesar 0,509 atau
50,9%, yang diartikan bahwa 50,9% minat beli followers @Jogjafoodhunter
dipengaruhi oleh informasi instagram, sedangkan sisanya 49.1% (100%-50.9%)
dipengaruhi oleh variabel lain yang tidak dimasukan dalam penelitian ini.
Berdasarkan hasil analisis korelasi product moment serta analisis regresi linear
sederhana menunjukan bahwa variabel informasi instagram berpengaruh
terhadap minat beli followers @Jogjafoodhunter.
Kata kunci : Informasi, @Jogjafoodhunter, Minat Beli, Followers
ABSTRACT
Instagram @Jogjafoodhunter is a food vlogger account that reviews food in the
Yogyakarta area, ranging from heavy food, traditional snacks, to food that has
just emerged in Yogyakarta. This study aims to determine the effect of
@jogjafoodhunter's Instagram information on followers' buying interest based
on @jogjafoodhunter's Instagram information. The theory used in this research
is the theory of Technological Determinism. This research is included in
quantitative research that uses non-probability sampling technique with
purposive sampling type. The sample of this research is the followers of
@jogjafoodhunter, namely 100 people. The results of the product moment
correlation analysis show a correlation coefficient of 0.789 which is included
in the category of a strong positive relationship. Data analysis was carried out
using a simple regression analysis technique with an R Square value of 0.509
or 50.9%, which means that 50.9% of followers' buying interest in
@Jogjafoodhunter is influenced by Instagram information, while the remaining
49.1% (100%-50.9%) is influenced by other variables not included in this study.
Based on the results of the product moment correlation analysis and simple
linear regression analysis, it shows that the Instagram information variable
affects the buying interest of @Jogjafoodhunter followers.
Keywords: Information, @Jogjafoodhunter, Buying Interest, Followers

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Information, @Jogjafoodhunter, Buying Interest, Followers
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Eko Yuli
Date Deposited:	27 Sep 2022 03:34
Last Modified:	27 Sep 2022 03:34
URI:	http://eprints.upnyk.ac.id/id/eprint/31067

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