IRWANTO, IRWANTO (2011) KEBIJAKAN LAY OUT SURAT KABAR HARIAN JOGJA (Studi Deskriptif Kebijakan Lay Out pada Surat Kabar Harian Jogja edisi Regular ). Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
xiii ABSTRAK Surat kabar merupakan media cetak yang berfungsi menginformasikan suatu peristiwa-peristiwa yang terjadi dalam kehidupan masy arakat. Dalam menyampaikan informasi ini salah satunya yaitu dengan mengunakan lay out yang bertujuan supaya informasi yang ingin disampaikan dapat diterima dengan mudah oleh khalayak. Lay out dalam suatu surat kabar merupakan sala h satu cara untuk menarik perhatian publik, memerlukan ide kreatif dalam mendesain lay out karena lay out dapat dikatakan nyawa surat kabar. Salah satu surat kabar yang ada di Yogyakarta yaitu Harian Jogja. Surat kabar ini merupakan surat kabar dalam naungan Bisnis Indonesia, walaupun tergolong koran baru di Yogyaka rta namun mampu bersaing dengan surat kabar lain. Pentingnya lay out dalam suatu surat kabar ma ka sangat menarik untuk mengetahui bagaimana kebijakan lay out yang diterapkan SKH Harian Jogja. Penelitian dilakukan dengan menggunakan met ode deskriptif kualitatif di mana memapaparkan fakta-fakta yang berhubunga n dengan permasalahan yang kemudian dianalisa. Hasil penelitian terhadap kebijakan lay out Harjo secara garis besar bersifat fleksibel, penataan lay out disesuaikan dengan berita dan iklan yang ada, eksekutor diberi kebebasan berkreativitas namun juga harus berdasarkan ketentuan Redaksi. Dalam pelaksanaannya mem butuhkan kerjasama tim sehingga dapat menghasilkan lay out yang berkualitas, baik dari se gi desain maupun keselarasannya. Semakin menarik lay out suatu peristiwa maupun iklan dalam suatu koran maka semakin tertarik pula seseorang menikmati nya. Berita misalnya, indikator yang dapat dipertimbangkan yaitu dari se gi nilai berita, nilai ber ita dijadikan pertimbangan penataan lay out . Nilai berita inilah yang nanti nya dapat dijadikan pertimbangan menata letak suatu berita. Lay out dapat dikatakan sebagai kunci sukses media cetak karena media cetak seperti koran hanya me nonjolkan visual tidak seperti media TV yang memiliki kelebihan audio dan visual. Disisi lain kebijakan lay out Harjo belum memiliki suatu standar baku mengenai kebijakan penataan lay out- nya. xiv ABSTRACT A newspaper was a printed media functioned to inform events oc curred in society life. In delivering information, one of them was by using lay out aimed to deliver information well to the people. Lay out in a newspaper was a manner to attract public attention, it needed creative idea in designing l ay out due to it was a newspaper spirit. One of newspapers in Yogyakarta called Harian Jogja (Harjo). This newspaper was under Bisnis Indonesi a management. Although relatively new in Yogyakarta, but it was able to compete with other newspapers. The importance of lay out in a newspaper was very interesting to know how lay out policy applied by Harian Jogja daily was. This research conducted using descri ptive qualitative method where it served some facts related to issues and then to analyze. Research result to Harjo lay out policy was basically flexible, but it should be suitable with news and advertisement existed. Executives were gi ven freedom to do creativity, but it also based in editor provisions. In its performan ce, it needed team co-operation so that it could result in qualified lay out both in design as well as in harmony. More interesting lay out of an event and an advertisement in a newspaper, more interested ones to enjoy it. News, for in stance, was an indicator that could be considered namely from news value si de, where it was one consideration to lay out setting . This news value was then became a consideration to manage news. Lay out could be mentioned as printed media successful key due to printed media such as newspaper only featured visual, no t like as TV media that had audio and video advantages. In other sides, Harjo lay out policy had not had a fixed standard on lay out setting policy.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Muji Isambina |
| Date Deposited: | 07 Jun 2016 02:33 |
| Last Modified: | 07 Jun 2016 02:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/3099 |
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