Kusmantini, Titik and Effendi, Mohamad Irhas (2016) AN EMPIRICAL EVIDENCE OF A FORMAL STRATEGIC PLANNING PROCESS IN THE SCOPE OF SME. In: PROCEEDINGS INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND SOCIAL SCIENCES (ICEBUSS 2016), Faculty of Economics University of Islam Malang Jl. MT. Haryono 193 Malang – Jatim.
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Abstract
The purpose of this research is to find an empirical evidence about the existing condition of
the diversity of strategic planning undertaken by small and medium scale businesses in the
province of Yogyakarta-Indonesia both export or local market oriented. More specifically the
researchers want to report about the attitudes of business owners on the items of the planning
developed, the time span of planning, the tools or techniques of planning used as well as the
diversity of the planning process developed by SME’s export orientation versus SME’s local
market orientation. The description of the characteristics and procedures of strategic planning
in the scope of SME uses a sample of 135 SMEs, while the analysis method uses a qualitative
approach based on statistical description. The research finding is that there is a positive
commitment of respondents on the strategic planning that is seen as a way to guide the
company in achieving short and long term goals. The other empirical evidence is to identify
the different priorities of planning aspects as well as the tools and techniques of strategic
planning adopted by SME based on the market orientation type. The limitation of this
research is that it does not explore the causal relation between the strategic planning to the
performance. The most valuable originality is to provide an empirical evidence of strategic
planning context in the scope of SME, especially in the economic context of the developing
countries. Referring to the mapping result of Greenley’s study (1994) on the review of
empirical research that the strategic planning practice is mostly reported by using the
developed countries setting like the United States or other countries of Europe, there is only a
few empirical evidence of strategic planning practice profile of companies in the developing
countries.
Keywords: Strategic Planning; SWOT Analysis; SME; Indonesia; Type of Market
Orientation.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | : Strategic Planning; SWOT Analysis; SME; Indonesia; Type of Market Orientation. |
| Subjek: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr. M.Si. Mohamad Irhas Effendi |
| Date Deposited: | 09 May 2021 23:28 |
| Last Modified: | 09 May 2021 23:37 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/25409 |
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