Effects of Novelty Seeking, Destination Quality And Motivation On Tourist Loyalty

Effendi, Mohamad Irhas and Sugandini, Dyah and Utami, Yenni Sri and Ariwibowo, Agus Sasmito (2019) Effects of Novelty Seeking, Destination Quality And Motivation On Tourist Loyalty. Effects of Novelty Seeking, Destination Quality And Motivation On Tourist Loyalty..

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Abstract

This study aims to analyze tourist loyalty that is influenced by novelty-seeking, destination quality, and motivation. This research is a survey research using a questionnaire as a data collection tool. The sampling technique used is non-probability sampling, which is convenience sampling. This research is important because it justifies that tourists want to visit a destination again, even though these tourists have visited it. Previous research shows that tourists will rarely return to visit the same destination. The results of this research are expected to support research findings stating that tourists want to visit previous destinations if there are several influencing factors. This study uses international tourist respondents who visit tourist villages in the Special Region of Yogyakarta. PLS-SEM is used to analyze research data. The results showed that the effect of novelty seeking, destination quality, and motivation on loyalty mediated by tourist satisfaction was accepted.

Item Type: Article
Uncontrolled Keywords: Novelty Seeking, Destination Quality, Motivation, and Loyalty.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Depositing User: Dr. M.Si. Mohamad Irhas Effendi
Date Deposited: 09 May 2021 06:47
Last Modified: 09 May 2021 06:52
URI: http://eprints.upnyk.ac.id/id/eprint/25407

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