Items where Author is "SAFINA, FITRIANA AYU EKA"
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SAFINA, FITRIANA AYU EKA (2025) PENGARUH EVENT MARKETING, LIVE STREAMING, INFLUENCER CREDIBILITY, TERHADAP ONLINE PURCHASE INTENTION PADA ACARA “CLASH OF CHAMPIONS” DI PLATFORM YOUTUBE DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI. Skripsi thesis, UPN "Veteran" Yogyakarta.