Items where Author is "Herdiana, Desentia Kurnia"

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Tugas Akhir

Herdiana, Desentia Kurnia (2024) PENGARUH HEDONIC SHOPPING MOTIVATION DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING (Survei Pada Generasi Z Pengguna E-Commerce Shopee di Daerah Istimewa Yogyakarta). Diploma thesis, Universitas Pembangunan Nasional "Veteran" Yogyakarta.

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