Items where Author is "HERKUMARA, DENISA ANANDA"
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Thesis
HERKUMARA, DENISA ANANDA (2021) PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE (Survei Pada Calon Konsumen Body Lotion Scarlett di Kota Yogyakarta). Diploma thesis, Universitas Pembangunan Nasional "Veteran" Yogyakarta.