Nugroho, Setyo (2014) PERSEPSI SISWA TENTANG PROGRAM CSR (CORPORATE SOCIAL RESPONSBILITY) PT PERTAMINA (PERSERO) (Studi Deskriptif Kualitatif Pada SMA 1 Kandanghaur Indramayu). Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
Dilandasi oleh satu keyakinan bahwa perusahaan adalah bagian dari suatu masyarakat, PT Pertamina menyadari perusahaan memiliki tanggung jawab sosialuntuk mengembangkan masyarakat di sekitarnya, khususnya dalam bidangekonomi, sosial dan budaya. Tanggung jawab itu diwujudkan melalui penerapanprogram Corporate Social Responsibility (CSR). Melalui program ini, perusahaanbenar-benar berupaya mencari hal-hal positif yang bisa dibangun di tengahmasyarakat sebagai bagian dari tanggung jawab sosialnya. Salah satu programcorporate social responsibility (CSR) bidang pendidikan dan kesehatanlingkungan dilaksanakan di SMAN 1 Kandanghaur. Tujuan dari penelitian iniadalah untuk mengetahui persepsi siswa SMAN 1 Kandanghaur tentang programCSR Pertamina Cirebon. Metode penelitian ini menggunakan metode penelitiandeskriptif kualitatif. Informan dalam penelitian ini adalah siswa SMAN 1 Kandanghaur Kabupaten Indramayu dan PR PT Pertamina EP Asset 3 Cirebonbagian humas. Teknik pengumpulan data dalam penelitian ini dengan wawancara.Teknik analisis data yang digunakan dalam penelitian ini adalah metode analisisdeskriptif kualitatif. Berdasarkan analasis dan intepretasi data maka dapatdigambarkan bahwa siswa SMAN 1 Kandanghaur menunjukkan persepsi yangpositif terhadap program CSR Pertamina Cirebon. Bantuan yang diberikanPertamina berupa buku telah meningkatkan wawasan siswa. Selain itu, adanya bantuan pohon juga telah meningkatkan kualitas lingkungan SMAN 1Kandanghaur. Oleh karena itu, bantuan tersebut diharapkan dapat terusditingkatkan karena jumlah buku yang diberikan Pertamina dirasa masih kurang. Kata kunci: persepsi, program CSR, Pertamina Cirebon. Based on by the confidence that the company is part of a community, PT Pertamina realized that companies have social responsibility for community development in the area, especially in economic, social and cultural.Responsibility was realized through the implementation of the program CorporateSocial Responibility (CSR). Through this program, the company is really aretrying to find positive things that can be built in the middle of society as a part ofdan social responsibility. One of the program of corporate social responsibility(CSR) education and health implemented at the SMAN 1 Kandanghaur . The aimof this research is to know students of SMAN 1 Kandanghaur perception about CSR program method Pertamina Cirebon. this research methods or descriptiveInformants in qualitative research. this research is that students of SMAN 1Kandanghaur Indramayu Regency and PR PT Pertamina EP Assets 3 Cirebon of public relations . Technical data collection in this research with an interview . Analysis techniques that the used data in this research is descriptive analysismethods qualitative research. Based on analasis and intepretasi data, it can bedescribed that students of SMAN 1 Kandanghaur perception about the programCSR Pertamina Cirebon tend to be positive. Assistance provided Room a bookhave been improving students' knowledge. In addition, the existence of a tree aid also has to improve the quality of environment SMAN 1 Kandanghaur and therefore it is expected to continue to be improved because the number of books that given Pertamina was considered as less. Key words: perception, CSR program, Pertamina Cirebon.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 08 Dec 2016 04:42 |
| Last Modified: | 08 Dec 2016 04:42 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/9915 |
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