Martin, Wiliam (2014) STRATEGI DAN PERFORMA AGROINDUSTRI BROWNIES TELO DI KABUPATEN BANTUL. Masters thesis, UPN ''VETERAN'' YOGYAKARTA.
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Abstract
Penelitian ini bertujuan untuk menganalisis performa Agroindustri
Brownies Telo menggunakan analisis Supply Chain, analisis SWOT dan Matrik
Grand Strategy untuk pengembangan brownies telo di Kabupaten Bantul.
Penelitian ini merupakan penelitian deskriptif dengan menggunakan data
kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara dan
kuesioner. Pengambilan responden dilakukan dengan menggunakan metode study
kasus sebanyak 17 orang. Hasil penelitian pada Agroindustri Brownies Telo
menunjukkan bahwa: (1) Performa Agroindustri Brownies Telo berdasarkan
analisis Supply Chain menggunakan Matrik SCOR Level 1 berada pada kategori
tinggi dengan skor 24,94; (2) berdasarkan analisis SWOT berada pada kategori
SO yaitu pengembangan pasar; (3) berdasarkan Analisis Matrik Grand Strategy
berada pada kuadran I dengan koordinat diagram pada sumbu X=2,4 dan Y=2,1.
Strategi yang tepat digunakan oleh Agroindustri Brownies Telo di Kabupaten
Bantul adalah strategi pengembangan pasar, pengembangan produk dengan
inovasi dan kreativitas untuk pengembangan agribisnis brownies telo.
Kata Kunci: Strategi, Performa, Agroindustri, Agribisnis dan Brownies Telo.
This study aim is to analyze the performance of Agroindustri Brownies Telo using
Supply Chain analysis, SWOT analysis and Matrix Grand Strategy for the
development of brownies telo in Bantul. This research is a descriptive research
and quantitative data collected by observations, interviews and questionnaires.
Respondents involved are 17 people. The results of the study on Agroindustri
Brownies Telo showed that: (1) Performance of Agroindustri Brownies Telo
based on Supply Chain analysis using the SCOR Level 1 Metrics are in the high
category with a score of 24,94; (2) based on the SWOT analysis are SO categories
which is the development of the market; (3) based on Matrix Grand Strategy
Analysis is in quadrant I with coordinate charts on the X= 2.4 and Y = 2.1. The
right strategies used by Agroindustri Brownies Telo In Bantul Regency is a
strategy of market development, product development with innovation and
creativity for the development of telo brownies agribusiness.
Keywords: Strategy, Performance, Agroindustri, Agribusiness and Brownies Telo
| Item Type: | Thesis (Masters) |
|---|---|
| Subjek: | S Agriculture > S Agriculture (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Erny Azyanti |
| Date Deposited: | 10 Nov 2016 01:13 |
| Last Modified: | 10 Nov 2016 01:13 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8631 |
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