MITHA KURNIASARI, PRADINA (2013) PENGARUH KUALITAS PELAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM “JASA” CABANG TEMANGGUNG. Other thesis, UPN ''VETERAN'' YOGYAKARTA.
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Abstract
This research aim to know influence of service quality and marketing mix
of customer satisfaction to Credit Unions "Services" branch of Temanggung.
in this research is used by descriptive method of analysis, with variable
analysis use model of multiple linear regression wich processed with program of
SPSS 16.00. Determination of the types of data used are primary data obtained
from questionnaires and direct communication to members and secondary data
obtained from books and reports other documents related to this study or by way
of literature.
The results showed that the variables of service quality has a significant
coefficient of 0.129 on customer satisfaction, marketing mix variables that have
significant coefficients 0.156 to customer satisfaction and service quality variables
and marketing mix can explain the satisfaction level of 0.427.
Keywords: Quality of services, Marketing mix, Customer satisfaction
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Erny Azyanti |
| Date Deposited: | 09 Nov 2016 08:03 |
| Last Modified: | 09 Nov 2016 08:03 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8619 |
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