WIDAYANTI, FRISKY (2013) ANALISIS KEGIATAN EMPLOYEE RELATIONS PT. MADUBARU (PG-PS. MADUKISMO) BANTUL DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN (Studi Deskriptif Pada Karyawan PT. Madubaru Pabrik Gula-Pabrik Spiritus Madukismo Bantul dalam Meningkatkan Motivasi Kerja Karyawan). Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
Karyawan merupakan aset dalam suatu perusahaan, tanpa adanya
karyawan perusahaan tidak akan bisa beroperasi. Untuk itu menjalin hubungan
dengan karyawan sangatlah penting dilakukan suatu perusahaan. Salah satu
bentuk hubungan dalam public relations yang mengatur hubungan dengan
karyawan adalah employee relations. Penulis memilih PT.Madubaru PG-PS
Madukismo sebagai perusahaan yang diteliti karena PT.Madubaru PG-PS
Madukismo merupakan perusahaan padat karya yang memiliki karyawan yang
cukup banyak. Sehingga penulis tertarik untuk meneliti bagaimana kegiatankegiatan
employee relations yang diterapkan PT.Madubaru PG-PS Madukismo
dalam meningkatkan motivasi kerja karyawan. Motivasi kerja karyawan dianggap
penting untuk meningkatkan semangat kerja karyawan. Penulis menggunakan
metode penelitian kualitatif deskriptif dalam penelitian ini. Dengan metode ini,
penulis ingin mendeskripsikan kegiatan employee relations di PT.Madubaru PGPS
Madukismo serta motivasi kerja karyawan PT.Madubaru PG-PS Madukismo.
Hasil penelitian dianalisis berdasarkan pemikiran konsep employee relations dan
motivasi kerja serta dihubungkan dengan Teori Hierarkhi Kebutuhan Maslow.
Berdasarkan penelitian yang dilakukan, penulis mendapatkan hasil bahwa
kegiatan employee relations yang ada di PT.Madubaru PG-PS Madukismo sudah
dibangun dengan baik. Hal ini bisa dilihat dari banyaknya kegiatan untuk
karyawan yang diadakan pihak internal perusahaan. Melalui kegiatan tersebut
perusahaan berusaha memenuhi kebutuhan karyawan namun dalam hal aktualisasi
diri di PT.Madubaru PG-PS Madukismo sulit diwujudkan. Meskipun dalam hal
aktualisasi diri sulit diwujudkan namun kegiatan tersebut menimbulkan dampak
positif bagi karyawan yakni meningkatkan motivasi kerja karyawan. Karyawan
merasa motivasi dalam bekerja meningkat dengan kegiatan employee relations
yang telah diselenggarakan oleh PT.Madubaru PG-PS Madukismo.
Employee is a very important asset in a company, without employee a
company can’t be operated. It’s very important for a company to have a good
relationship with its employee. One of kind relationship in public relations to
arrange relation with employee is employee relations. The writer choose
PT.Madubaru PG-PS Madukismo to be object of reseaching because
PT.Madubaru PG-PS Madukismo is a company which has many employees. So
that the writer is interesting to know how employee relations activities applied by
PT.Madubaru PG-PS Madukismo to improve work motivation of employee in the
company. Work motivations of the employee is very important to improve their
spirit to work more better. The writer use descriptive qualitative methode in this
study. With this methode, the writter want to discribe the employee relations
activity in PT.Madubaru PG-PS Madukismo and also work motivation of their
employee. The result of the research were analyzed based on the concept of
employee relations and work motivation and also related with Teori Hierarkhi
Kebutuhan Maslow. Based on the researh, the writer get result that the employee
relations activities have been built by PT.Madubaru PG-PS Madukismo. It can be
seen from the many programs that have been conceived and developed by internal
company. By the activities, the company try to meet the needs of employees, but in
the need of self-actualization in the PT.Madubaru PG-PS Madukismo is difficult
to realize. Although in terms of self-actualization is difficult to realize but the
employee relations activities have a positif impact to increase employee work
motivation.. The employee feel motivated with employee relations activities which
arrangement from PT.Madubaru PG-PS Madukismo.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 07 Nov 2016 02:29 |
| Last Modified: | 07 Nov 2016 02:29 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8424 |
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