achjari, didi and abdillah, willy and Suryaningsum, Sri (2011) KESIAPAN USAHA MIKRO, KECIL DAN MENENGAH INDUSTRI KREATIF UNTUK MENGADOPSI TEKNOLOGI INFORMASI. jurnal akuntansi & auditing indonesia, 15 (2). pp. 143-160.
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KESIAPAN USAHA MIKRO, KECIL DAN MENENGAH INDUSTRI KREATIF UNTUK MENGADPSI TEKNOLOGI INFORMASI.pdf Download (482kB) | Preview |
Abstract
Information technology adoption can be seen from the perspective of user readiness. This
study aims to examine relationship between Micro, Small and Medium Enterprises (MSME’s)
technology readiness to adopt information technology (IT) in the context of creative industries.
Research model is developed upon the Technology Acceptance Model (TAM) and Technology
Readiness Index (TRI). Purposive sampling technique was employed to select respondents. Data
were administered using questionnaire survey and were analyzed using Partial Least Square (PLS)
technique. In general, t he results suggest that creative industry MSME’s are ready to adopt IT. It is
indicated by the influence of positive TRI (optimism and innovativeness) on perceived usefulness
and perceived ease of use and negative TRI (insecurity) on perceived ease of use. In addition,
perceived ease of use and perceived usefulness also positively affect on the intention to use IT.
However, this study finds that negative TRI (inconvenience and insecurity) does not negatively
influence perceived usefulness. Hence, iinconvenience does not negatively influence perceived ease
of use. It is suggested that inconvenience and insecurity are main issues of IT adoption’s inhibitor.
Implications for stakeholders and further research are discussed.
Keywords: Technology Readiness Index, Technology Acceptance Model, MSME Industry, Special
Province of Yogyakarta.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Dr.SE.M.Si SRI SURYANINGSUM |
| Date Deposited: | 18 Nov 2016 03:41 |
| Last Modified: | 21 May 2024 04:43 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8352 |
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