PUTRI, ASWITRY ZULITA (2014) ANALISIS PUBLIKASI EKSTERNAL PT PERTAMINA GEOTHERMAL ENERGY (PGE) JAKARTA DALAM MEMBANGUN REPUTASI PERUSAHAAN. Other thesis, UPN "Veteran" yogyakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui publikasi eksternal yang dilakukan PT
Pertamina Geothermal Energy (PGE) dalam membangun reputasi perusahaan serta
untuk mengetahui perencanaan dan pelaksanaan kegiatan publikasi eksternal PT
Pertamina Geothermal Energy (PGE). Penelitian ini dilakukan menggunakan metode
kualitatif, dengan teknik wawancara dan studi pustaka. Validitas data menggunakan
triangulasi sumber. PT PGE dalam menjalankan organisasi dan bisnisnya berusaha
mendapatkan penilaian terbaik di mata pemerintah dan masyarakat untuk membangun
reputasi perusahaan. Berdasarkan hasil penelitian dan pembahasan publikasi eskternal
yang dilakukan PT PGE, disimpulkan bahwa berita yang di-publish bersifat netral.
Media tidak berpihak pada salah satu pihak. Walaupun PT PGE menjalin hubungan
yang baik dengan wartawan dan tergabung dalam grup wartawan, namun berita
mengenai PT PGE tidak semuanya berita posutuf yang dapat menningkatkan reputasi
perusahaan. Minimnya publikasi PT PGE juga berpengaruh terhadap reputasi
perusahaan. Banyak masyarakat yang tidak mengetahuinya dan menganggap bahwa
PT PGE dan PT Pertamina (Persero) bergerak di bidang yang sama. PT PGE harus
lebih giat untuk melakukan publikasi eskternal sehingga meningkatkan awareness
masyarakat.
Kata Kunci: Berita Netral, Minim Publikasi
This study aims to determine the external publication by PT Pertamina Geothermal
Energy (PGE) in building the reputation of the company as well as to determine the
planning and implementation of external publication of PT Pertamina Geothermal
Energy (PGE). Research conducted using qualitative methods, interview techniques,
and literature. The validity of the data using triangulation source. PGE in running
organizations and businesses trying to get the best ratings in the eyes of the
government and the community to build the reputation of the company. Ways in
which PGE is to conduct an external publicity through press releases, advertorials,
exhibitions, press visits, sponsorship, corporate social responsibility (CSR), websites
and so forth. The results of the study showed that the activities are conducted
periodically publication is able to build a company's reputation in the public eye.
Society welcomes and participates in the organization of the activities carried out
PGE. The media is instrumental in publishing all activities undertaken publication.
Many people who are less aware of the PGE due to news about the company can be
said to be minimal, so that the needs of the community to get information about the
company less. External publication activities undertaken PGE has an immediate
impact and benefit to the parties involved, but the general public do not understand
the activities of the company because of the lack of media to publish.
Keywords: External Publications, News Media
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HE Transportation and Communications |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Suninto Prabowo |
| Date Deposited: | 02 Nov 2016 02:30 |
| Last Modified: | 02 Nov 2016 02:30 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/8252 |
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