AKTIVITAS MEDIA RELATIONS RADIO GERONIMO FM

Ermawati, Ovi (2014) AKTIVITAS MEDIA RELATIONS RADIO GERONIMO FM. Other thesis, UPN "Veteran" Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui aktivitas media relations Radio Geronimo FM sebagai bagian dari strategi yang dilakukan dalam mendukung kegiatan promosi dan marketing communicationsdengan menggunakan pendekatan kualitatif, yaitu wawancara mendalam serta melakukan studi pustaka seperti data yang didapatkan dari sumber literatur kepustakaan berupa buku, surat kabar, artikel / tulisan pada media massa dan internet, foto dan dokumen.Kesimpulan penelitian ini memperlihatkan bahwa PR Radio Geronimo FM menyadari bahwa media merupakan hal yang sangat penting untuk dapat menyebarluaskan informasi serta mendukung kegiatan on air dan off air Radio Geronimo FM, sehingga dijadikan strategi dalam promosi dan kegiatan marketing communications supaya sampai pada pendengar dan juga calon pengiklan atau pengiklan. Dan hubungan dengan media tersebut dapat diupayakan melalui aktivitas media relations yang dilakukan seperti pressrelease, konferensi pers, press gathering, wawancara pers, media visit dan barter promo. PR juga telah melakukan peran, fungsi serta tugasnya dalam upaya pencapaian promosi dan kegiatan marketing communications untuk mendukung kegiatan on air dan off air Radio Geronimo FM melalui aktivitas media relations tersebut dan berdampak positif terhadap perkembangan perusahaan pada umumnya, dan secara khusus dalam mendukung kegiatan on air dan off air di Radio Geronimo FM. Kata Kunci : Aktivitas Public Relations, Media Relations, Radio Competition is getting tougher business globally, it is expected that companies such as Geronimo Radio Station to breakthroughs media relations via several strategies appropriately in conveying information in promoting and supporting on air and off air program of Geronimo Radio Station. This thesis try to analize in descriptive way about media relations activity to achieve publicity for supporting promotion and marketing communications on air and off air program of Geronimo Radio Station by using qualitative approach through in depth interview, and also doing literature study such as data obtained from literature sources in form books, newspaper, article / posts on mass media and internet, photos and document. Conclusion of this thesis shows that Public Relations of Geronimo Radio Station realize that media is a very important thing to dissemination information and supporting on air and off air program of Geronimo Radio Station. And media relations can be persued through media relations activities by Public Relations Geronimo Radio Station such as press release, press conference, press gathering, interview press, media visit and barter promotion. Public Relations also has done the role, functions and duties well in supporting on air and off air program of Geronimo Radio Stations through the media relations.

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