NOPILASARI, PEPI (2016) ANALISIS MARGIN PEMASARAN DAN INTEGRASI PASAR DAGING KAMBING DI PASAR TERNAK REGIONAL PASAR KADIPATEN DAN PASAR TALAGA KABUPATEN MAJALENGKA JAWA BARAT. Other thesis, UPN "VETERAN" YOGYAKARTA.
Preview |
Text
ABSTRACT.pdf Download (277kB) | Preview |
Abstract
ABSTRACT
Pepi Nopilasari, “Analysis of Marketing Margin and Market Integration of
Mutton Commodity in Regional Livestock Market, Kadipaten Market, and
Talaga Market at Majalengka Regency”. Script with the counsellor Vandrias
Dewantoro and Budiarto. Agriculture Faculty of Pembangunan Nasional
“Veteran” University, Yogyakarta.
The research aims to know how big of the margin was accepted by marketing
agencies, to analyzing market integration between market suppliers and market
retailers of lamb in regional livestock market, Kadipaten market, and Talaga
market, and to know the behavior of traders who sell lamb in the research site.
The basic method used is descriptive method. Methods of implementation used
survey methods and the method of determining location using purposive method.
Regional livestock market is as market supplier, Kadipaten market and Talaga
market as a market retailers.
Data type used are primary data and secondary data. Data collection techniques by
observation, interview, questionnaires. To know how big of the marketing margin
is used marketing margin analysis, while to knowing market integration used by
statistical analysis of secondary data with approach Autoregressive Distributed Lag
and Index of Market Connection model.
The biggest marketing margin was accepted by the second channels of marketing up
to Rp 15.000. Because addition of marketing cost was higher than the first channels
of marketing. The level of IMC index from regresion analysis between regional
livestock market and Kadipaten market is -1,408x10
14
, it means that the level of
lamb market integrity between Regional livestock market and Kadipaten market is
high in longterm. While on the level of IMC index between regional livestock
market and Talaga market is 4,67, it means that the level of lamb market integrity
between Regional livestock market and Talaga market is low in longterm.
Keywords : Marketing margin, Market integration, Lamb.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HJ Public Finance |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Sarimin Sarimin |
| Date Deposited: | 13 May 2016 01:35 |
| Last Modified: | 13 May 2016 01:35 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/793 |
Actions (login required)
 |
View Item |