SALATOEN, MARETA RIADINI (2016) ANALISIS PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP VOLUME PENJUALAN JAMU HERBAL (Studi Kasus Pada PT. Perusahaan Jamu Tradisional Dr.Sardjito). Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
iv
ABSTRACT
MARETA RIADINI SALATOEN. The analysis of marketing mix effects
toward traditional herb medicine (Case study on PT. Dr. Sardjito Traditional
Medicine Company). Supervised by INDAH WIDOWATI and AGUS
SANTOSA. This research purpose to describe the implementation of the
marketing mix by consumers. To analyze the influence factors of the marketing
mix to sales volume and analyze trend of sales volume of herbal medicine for the
twelve months to come. The method used is a case study. Data varieties used are
primary and secondary data. Source of data obtained from the PT. Dr. Sardjito
Traditional Medicine Company, respondents and libraries. Methods of data
collection by interview, observation, documentation and questionnaires. To
describe the implementation of the marketing mix by consumers using the
analytical description. To determine the influence of factors of the marketing mix
to sales volume herbal medicine used multiple linear regression analysis. To
analyze the trend of herbal medicine sales volume for the twelve months to come
using the method of least squares trend. Result of this research show that,
description of the implementation of the marketing mix according to the consumer
at the high category is equal to 75,31%. Marketing mix affect to sales volume of
herbal medicine significantly. Trend of sales volume of herbal medicine for the
next twelve months will be decreased.
Keywords: Marketing Mix, Sales Volume, Sales Trend, Herbal Medicine
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Sarimin Sarimin |
| Date Deposited: | 12 May 2016 04:20 |
| Last Modified: | 12 May 2016 04:20 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/750 |
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