ADE DHEVIANSARI, YOSI (2016) UPAYA HUMAS POLRES KEBUMEN UNTUK MENINGKATKAN CITRA POSITIF MASYARAKAT TERHADAP KEPOLISIAN. Other thesis, UPN "VETERAN" YOGYAKARTA.
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Abstract
ABSTRACT
The public’s perception towards the police tended to negative. This was
background by some negative actions conducted by the police persons in the
public environment of Kebumen Regency, so that the police was regarded as
having bad reputation in public eyes. The presence of
Public Relation
in an
institution was a mandatory both functionally and operationally in its efforts to
spread an activity or a police institutional activity itself that was directed both
internal public relation as well as public in general.
This research used a descriptive qualitative method. This was based on social
exchange theory or theory on Public Relation reasoning, and data was collected
through observation, interview, and literature study. The validity test used was
data triangulation that consisted of Public Relation Head Department of Kebumen
Resort Police Office, its member staffs and public.
The research result showed that the police had conducted their tasks as good
protector, assistant, and public servant that was proven by strategies conducted by
Public Relation Department of Kebumen Resort Police Office, better structural
and human resources improvement in conducting their tasks and functions. But,
there were some obstacles from the police persons who violated their ethics code,
but for those whom violated ethics code were soon proceed according to the law.
Based on opinion from public responses, Public Relation Department of Kebumen
Resort Police Office in conducting its tasks had been quite good, due to public
relation quite helped in improving public negative image. Public Relation gave
trust and comprehension to the police both in its tasks and its performance
established to public. Therefore, Public Relation Department of Kebumen Resort
Police Office was able to develop police image in public minds.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Muji Isambina |
| Date Deposited: | 03 Oct 2016 08:06 |
| Last Modified: | 03 Oct 2016 08:06 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/7160 |
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