ARTANTRI, MARTINA FITRI (2013) PENGARUH FAKTOR PEMASARAN DAN FAKTOR LINGKUNGAN SOSIAL TERHADAP PEMBELIAN ROTI DI MINO BAKERY & CAKE YOGYAKARTA. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
The purpose of this study are (1) to analyze the influence of marketing factors (product, price and
place) and environmental social factors (family and reference group) to purchase cake at Mino
Bakery & Cake, (2) to describe cake that will be bought by customer at Mino Bakery & Cake.This
research uses case study method. Sample methods using is accidental sampling. Method of
determining location using a purposive sampling. Methods of data analysis is descriptive and
multiple linear regression analysis method. Working methods of data analysis using SPSS 17.0 from
windows.Results of research showed marketing factors (product, price and place) and social factors
(family and reference group) influence 61,1% to purchase cake at Mino Bakery & Cake Yogyakarta.
Results of research descriptive majority of customer 30% prefer of the tapioka cake to purchase to
cake.
Keywords : Marketing factors, social factors, purchase, cake, preferences and customers
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 16 Aug 2016 02:58 |
| Last Modified: | 14 Sep 2023 02:50 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5281 |
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