AZIZAH, NUR (2013) ANALISIS HUBUNGAN PEMASARAN (RELATIONSHIP MARKETING) CV. KEBUN AGROPOLITAN DENGAN PEMASOK DAN PELANGGAN DI MALANGBONG GARUT JAWA BARAT. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
Agropolitan with supplier and customer, (2) analyze type of relationship marketing of CV. Kebun Agropolitan with customer and quantity of supply. This research method used the descriptive method, to determine the location used the purposive method, and responder is taken by census method. Results of this research indicate : (1) there are 2 type of relationship marketing that happened on CV. Kebun Agropolitan with supplier and customer, there are coordinative type and cooperative type. Coordinative type happened between CV. Kebun Agropolitan with supplier (AJ, MA) and customer (GB, ND, SS And HB). While cooperative type happened between CV. Kebun Agropolitan with customer (EE, AG And VL). (2) type of relationship marketing of CV. Kebun Agropolitan with customer and quantity of supply has a negative relation. Keywords : relationship marketing, supplier, customer
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 12 Aug 2016 02:50 |
| Last Modified: | 12 Aug 2016 02:50 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5148 |
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