CAHYANINGRUM, DESY (2013) STRATEGI BISNIS DAN ANALISIS FINANSIAL USAHA WARUNG APUNG “PONDOK ROSO 17” DI ROWO JOMBOR DESA KRAKITAN KECAMATAN BAYAT KABUPATEN KLATE. Other thesis, UPN "Veteran" Yogyakarta.
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Abstract
This study aims to (1) Analyze the business strategy of “Pondok Roso 17” warung apung at Rowo Jombor. (2) Analyze feasibility of “Pondok Roso 17” warung apung at Rowo Jombor. (3) Identify the consumer satisfaction of “Pondok Roso 17” warung apung at Rowo Jombor. The research method used descriptive method. The method of research used case study. To analyze business strategy of “Pondok Roso 17” warung apung used TOWS analysis and internal-external matrix. To analyze financial advisability of “Pondok Roso 17” warung apung used Payback Period, Net Present Value, Net Benefit-Cost Ratio, and Profitability Index method. Results of this research show (1) Business strategy of “Pondok Roso 17” warung apung by using TOWS analysis approach is in quadrant I or Strenght Opportunities strategy (agresive) and by using internal-external matrix approach is in cell 1 (growth concentration via vertical integration). (2) Business of “Pondok Roso 17” warung apung at Rowo Jombor Krakitan Village Bayat Subdistrict Klaten Regency is feasible. (3) Customer is satisfy with the price, service, and facilities that given by “Pondok Roso 17” warung apung. Keywords : Warung Apung, Business Strategy, Business Financial Analysis, Consumer Satisfaction
| Item Type: | Thesis (Other) |
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| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Medicine, Health and Life Sciences > School of Biological Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 11 Aug 2016 03:22 |
| Last Modified: | 11 Aug 2016 03:22 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/5099 |
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