Enhancing Organizational Performance through Agility Strategies: The Mediating Effects of Green Innovation and Digital Transformation

Yusup, Yusup and Subyantoro, Arief and Kristanto, R Heru (2025) Enhancing Organizational Performance through Agility Strategies: The Mediating Effects of Green Innovation and Digital Transformation. Lainnya thesis, UPN Veteran Yogyakarta.

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Abstract

with flexibility, often referred to as strategic agility, has become vital
in helping MSMEs remain competitive. This is especially true for the
handicraft sector, which continues to feel the effects of the pandemic
alongside increasing pressure to adopt digital and sustainable
practices.
This research explores how strategic agility directly influences
organizational performance, while also examining whether digital
transformation and green innovation play mediating roles in that
relationship. The study builds upon the Resource Based View (RBV)
and Natural-Resource-Based View (NRBV), which underline the
importance of internal strengths and sustainable approaches as key
drivers of advantage.
Data were gathered from 50 MSMEs in the Special Region of
Yogyakarta through a Likert-scale questionnaire. The analysis was
conducted using Partial Least Squares Structural Equation Modeling
(PLS-SEM). Results indicate that strategic agility contributes
positively to performance, both on its own and by facilitating green
innovation and digital transformation.
Moreover, the presence of green innovation appears to reinforce the
effect of digital transformation on business outcomes, emphasizing
the value of environmentally responsible practices. This research
enriches current literature by presenting an integrated framework and
offering insights that can assist MSMEs in aligning their innovation
strategies with both technological and ecological shifts.
In conclusion, strengthening strategic agility along with developing
digital capacity and sustainability focus can be a valuable direction for
MSMEs. The findings offer useful input for practitioners and
policymakers seeking to formulate long-term, resource-based
strategies for business resilience in evolving markets .

Item Type:	Tugas Akhir (Lainnya)
Uncontrolled Keywords:	Agility strategy, green innovation, digital transformation, organisational performance, MSMEs
Subjek:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > (S2) Magister Manajemen
Depositing User:	Eny Suparny
Date Deposited:	10 Nov 2025 10:29
Last Modified:	10 Nov 2025 10:29
URI:	http://eprints.upnyk.ac.id/id/eprint/45359

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