Maharani, Safira Alya (2024) ANALISIS DETERMINAN FAKTOR GLOBALISASI EKONOMI TERHADAP PERMINTAAN DAN PERILAKU KONSUMTIF MAHASISWA YOGYAKARTA TAHUN 2024. Other thesis, UPN Veteran Yogyakarta.
![[thumbnail of ABSTRAK _SAFIRA ALYA MAHARANI_143200124.pdf]](http://eprints.upnyk.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK _SAFIRA ALYA MAHARANI_143200124.pdf Download (157kB) |
|
Text
COVER _SAFIRA ALYA MAHARANI_143200124.pdf Download (414kB) |
|
Text
DAFTAR ISI _SAFIRA ALYA MAHARANI_143200124.pdf Download (185kB) |
|
Text
DAFTAR PUSTAKA _SAFIRA ALYA MAHARANI_143200124.pdf Download (160kB) |
|
Text
PENGESAHAN_SAFIRA ALYA MAHARANI_143200124.pdf Download (121kB) |
|
Text
SKRIPSI _SAFIRA ALYA MAHARANI_143200124.pdf Restricted to Repository staff only Download (3MB) |
Abstract
viii
INTISARI
Globalisasi ekonomi dengan faktor-faktor yang terdapat di dalamnya yaitu brand
image, e-commerce, dan financial technology menyebabkan perubahan dalam
beberapa aspek termasuk pola perilaku konsumsi khususnya mahasiswa.
Permasalahan dalam hal ini terletak pada maraknya fenomena perilaku konsumtif
mahasiswa yang ditunjang oleh faktor-faktor tersebut. Penelitian ini bertujuan
untuk menganalisis pengaruh faktor dari globalisasi ekonomi yaitu brand image, e-
commerce, dan financial technology terhadap permintaan dan perilaku konsumtif
mahasiswa Yogyakarta. Metode penelitian menggunakan metode kuantitatif
dengan jumlah sampel sebanyak 100 responden dari lima kampus terkenal di
Yogyakarta. Analisis data menggunakan analisis jalur (path analysis) dengan
bantuan program software eviews 12. Hasil dari penelitian ini yaitu brand image,
e-commerce, dan financial technology berpengaruh positif dan signifikan terhadap
keputusan pembelian mahasiswa Kota Yogyakarta. Keputusan pembelian
berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa Kota
Yogyakarta. Brand image, e-commerce, dan financial technology berpengaruh
positif dan signifikan terhadap perilaku konsumtif baik secara langsung ataupun
tidak langsung melalui keputusan pembelian mahasiswa Kota Yogyakarta.
Kata kunci : Brand Image, E-Commerce, Financial Technology, Permintaan,
Perilaku Konsumtif
ix
ABSTRACT
Economic globalization with the factors contained in it, namely brand image, e-
commerce, and financial technology, has caused changes in several aspects
including consumption behavior patterns, especially students. The problem in this
case lies in the rampant phenomenon of student consumptive behavior supported
by these factors. This study aims to analyze the influence of factors from economic
globalization, namely brand image, e-commerce, and financial technology on
demand and consumptive behavior of Yogyakarta students. The research method
uses quantitative methods with a sample size of 100 respondents from five well-
known campuses in Yogyakarta. The results of this study are brand image, e-
commerce, and financial technology have a positive and significant effect on
purchasing decisions of Yogyakarta City students. Purchasing decisions have a
positive and significant effect on the consumptive behavior of Yogyakarta City
students. Brand image, e-commerce, and financial technology have a positive and
significant effect on consumptive behavior either directly or indirectly through the
purchasing decisions of Yogyakarta City students.
Keywords: Brand Image, E-Commerce, Financial Technology, Demand,
Consumptive Behavior
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Brand Image, E-Commerce, Financial Technology, Demand, Consumptive Behavior |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Eko Yuli |
| Date Deposited: | 17 Sep 2024 02:12 |
| Last Modified: | 17 Sep 2024 02:12 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/41175 |
Actions (login required)
 |
View Item |