PENGARUH KUALITAS SISTEM INFORMASI DAN KUALITAS HUBUNGAN TERHADAP MINAT BERKELANJUTAN PENGGUNAAN APLIKASI MCDONALD’S MENGGUNAKAN RELATIONSHIP QUALITY RESEARCH MODEL

Vista, Agatha Prima (2024) PENGARUH KUALITAS SISTEM INFORMASI DAN KUALITAS HUBUNGAN TERHADAP MINAT BERKELANJUTAN PENGGUNAAN APLIKASI MCDONALD’S MENGGUNAKAN RELATIONSHIP QUALITY RESEARCH MODEL. Other thesis, UPN Veteran Yogyakarta.

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Abstract

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ABSTRAK
Industri Food and Beverage (F&B) di Indonesia terus menunjukkan pertumbuhan
positif, dengan peningkatan sebesar 5,35% pada kuartal pertama 2023. Menurut Putu Juli
Ardika, Direktur Jenderal Industri Agro Kementerian Perindustrian, industri F&B adalah
motor utama pertumbuhan industri pengolahan nonmigas di Indonesia, sejalan dengan
kenaikan Produk Domestik Bruto (PDB) nasional yang mencapai 5,03% (Sunartono, 2023).
McDonald's, restoran cepat saji terkemuka di dunia, memulai operasinya pada tahun 1955
di California, AS, dan kini telah memiliki ribuan cabang di lebih dari 100 negara, termasuk
Indonesia (Ika Prastiwi, 2023). Meskipun aplikasi McDonald's menawarkan kenyamanan
dan promosi eksklusif, banyak pengguna di Indonesia masih lebih memilih layanan delivery
melalui aplikasi pihak ketiga seperti Shopee, Grab, dan Gojek. Aplikasi McDonald's sendiri
memiliki rating 2,5 di Google Play Store dan 2,8 di App Store, dengan keluhan pengguna
mengenai penukaran poin, koneksi internet, dan kesulitan login. Menurut statista.com,
aplikasi ini merupakan aplikasi restoran yang paling banyak diunduh sepanjang tahun 2023.
Penelitian ini menggunakan Quality Research Model untuk menentukan faktor-faktor yang
mempengaruhi keberlanjutan penggunaan aplikasi, dengan variabel information system
quality, perceived value, satisfaction, trust, dan continuance intention. Analisis SEM pada
data survei menggunakan SmartPLS 4 menunjukkan bahwa kualitas sistem informasi
memiliki pengaruh signifikan terhadap nilai yang dirasakan, yang selanjutnya
mempengaruhi kepuasan dan kepercayaan. Kepercayaan terbukti signifikan mempengaruhi
niat berkelanjutan, sementara nilai yang dirasakan dan kepuasan tidak berpengaruh
signifikan terhadap niat berkelanjutan. Dari 252 data responden yang terkumpul, 200 data
berhasil lolos uji validitas dan reliabilitas, dengan enam dari sembilan hipotesis diterima dan
terbukti benar.
Keywords: food and beverage (F&B) industri, aplikasi McDonald's, quality research
model, SEM analisis, SmartPLS
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ABSTRAK
The Food and Beverage (F&B) industry in Indonesia continues to show positive growth,
with an increase of 5.35% in the first quarter of 2023. According to Putu Juli Ardika,
Director General of Agro Industry at the Ministry of Industry, the F&B industry is the main
driver of growth in the non-oil and gas processing industry in Indonesia, aligning with the
national Gross Domestic Product (GDP) growth of 5.03% (Sunartono, 2023).McDonald's,
a leading fast-food restaurant chain globally, began its operations in 1955 in California,
USA, and now has thousands of branches in over 100 countries, including Indonesia (Ika
Prastiwi, 2023). Although the McDonald's app offers convenience and exclusive promotions,
many users in Indonesia still prefer delivery services through third-party apps like Shopee,
Grab, and Gojek. The McDonald's app itself has a rating of 2.6 on Google Play Store and
2.8 on App Store, with user complaints about point redemption, internet connectivity, and
login difficulties. According to statista.com, it was the most downloaded restaurant app
throughout 2023.This study employs the Quality Research Model to determine the factors
influencing the sustained use of the application, with variables including information system
quality, perceived value, satisfaction, trust, and continuance intention. SEM analysis on
survey data using SmartPLS 4 shows that information system quality significantly impacts
perceived value, which in turn affects satisfaction and trust. Trust is found to significantly
influence continuance intention, while perceived value and satisfaction do not significantly
affect continuance intention. Out of 252 respondent data collected, 200 were validated and
reliable, with six out of nine hypotheses accepted and proven correct.
Keywords: food and beverage (F&B) industry, McDonald’s app, quality research model,
SEM analysis, SmartPLS

Item Type:	Thesis (Other)
Uncontrolled Keywords:	food and beverage (F&B) industry, McDonald’s app, quality research model, SEM analysis, SmartPLS
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions:	Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Depositing User:	Eko Yuli
Date Deposited:	10 Sep 2024 02:11
Last Modified:	10 Sep 2024 02:11
URI:	http://eprints.upnyk.ac.id/id/eprint/41087

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