TINGKAT PENERAPAN GOOD MANUFACTURING PRACTICES (GMP) DAN STRATEGI PENGEMBANGAN USAHA SUSU KAMBING BUBUK CV. SAHABAT TERNAK DI DUSUN KEMIRIKEBO, TURI, SLEMAN

Fajri, Muhammad (2021) TINGKAT PENERAPAN GOOD MANUFACTURING PRACTICES (GMP) DAN STRATEGI PENGEMBANGAN USAHA SUSU KAMBING BUBUK CV. SAHABAT TERNAK DI DUSUN KEMIRIKEBO, TURI, SLEMAN. Masters thesis, UPN "Veteran" Yogyakarta.

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Abstract

The study aimed to : 1) analyze the level of implementation of GMP in the
processing of goat's milk powder in CV Sahabat Ternak, and 2) determine its
business development strategy. The study was conducted descriptively with the
case study method. The study was conducted in Kemirikebo, Turi, Sleman, DIY
in January - December 2019. The research respondents consisted of the owner and
administration, processing, quality, packaging, and general stuff. The type of data
collected was primary and secondary data. Data collection was done by interview,
focus group discussion, observation, and documentation. GMP analysis was done
by the descriptive method concerning the technical guidelines for CPPOB
assessment. While the analysis of business development strategies was carried out
using the Internal-External matrix, SWOT matrix, and QSPM. The results showed
that : 1) the level of GMP implementation was at level III, where there were one
critical deviation and five major deviations, 2) the strategy of business
development that recommended to CV Sahabat Ternak was a market penetration
strategy through increased marketing, both offline and online marketing.

Keywords:
The study aimed to : 1) analyze the level of implementation of GMP in the
processing of goat's milk powder in CV Sahabat Ternak, and 2) determine its
business development strategy. The study was conducted descriptively with the
case study method. The study was conducted in Kemirikebo, Turi, Sleman, DIY
in January - December 2019. The research respondents consisted of the owner and
administration, processing, quality, packaging, and general stuff. The type of data
collected was primary and secondary data. Data collection was done by interview,
focus group discussion, observation, and documentation. GMP analysis was done
by the descriptive method concerning the technical guidelines for CPPOB
assessment. While the analysis of business development strategies was carried out
using the Internal-External matrix, SWOT matrix, and QSPM. The results showed
that : 1) the level of GMP implementation was at level III, where there were one
critical deviation and five major deviations, 2) the strategy of business
development that recommended to CV Sahabat Ternak was a market penetration
strategy through increased marketing, both offline and online marketing.

Keywords: the level of GMP implementation, the development strategy, goat
milk

milk

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	The study aimed to : 1) analyze the level of implementation of GMP in the processing of goat's milk powder in CV Sahabat Ternak, and 2) determine its business development strategy. The study was conducted descriptively with the case study method. The study was conducted in Kemirikebo, Turi, Sleman, DIY in January - December 2019. The research respondents consisted of the owner and administration, processing, quality, packaging, and general stuff. The type of data collected was primary and secondary data. Data collection was done by interview, focus group discussion, observation, and documentation. GMP analysis was done by the descriptive method concerning the technical guidelines for CPPOB assessment. While the analysis of business development strategies was carried out using the Internal-External matrix, SWOT matrix, and QSPM. The results showed that : 1) the level of GMP implementation was at level III, where there were one critical deviation and five major deviations, 2) the strategy of business development that recommended to CV Sahabat Ternak was a market penetration strategy through increased marketing, both offline and online marketing. Keywords: the level of GMP implementation, the development strategy, goat milk The study aimed to : 1) analyze the level of implementation of GMP in the processing of goat's milk powder in CV Sahabat Ternak, and 2) determine its business development strategy. The study was conducted descriptively with the case study method. The study was conducted in Kemirikebo, Turi, Sleman, DIY in January - December 2019. The research respondents consisted of the owner and administration, processing, quality, packaging, and general stuff. The type of data collected was primary and secondary data. Data collection was done by interview, focus group discussion, observation, and documentation. GMP analysis was done by the descriptive method concerning the technical guidelines for CPPOB assessment. While the analysis of business development strategies was carried out using the Internal-External matrix, SWOT matrix, and QSPM. The results showed that : 1) the level of GMP implementation was at level III, where there were one critical deviation and five major deviations, 2) the strategy of business development that recommended to CV Sahabat Ternak was a market penetration strategy through increased marketing, both offline and online marketing. Keywords: the level of GMP implementation, the development strategy, goat milk the level of GMP implementation, the development strategy, goat milk
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Eny Suparny
Date Deposited:	28 Aug 2023 05:58
Last Modified:	28 Aug 2023 05:58
URI:	http://eprints.upnyk.ac.id/id/eprint/37208

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