PERTAMA, BINTANG AYUDIA (2023) Pengaruh Konten Informasi Akun Twitter “Extra Time” Terhadap Tingkatan Kepuasan Followers Akun “Extra Time". Other thesis, UPN "Veteran" Yogyajarta.
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Abstract
xiii
ABSTRAK
Akun Twitter Extra Time Indonesia @idextratime sudah beredar sejak tahun 2020.
Extra Time Indonesia merupakan akun yang berisikan informasi dan hiburan
sekitar olahraga khususnya sepak bola baik dalam ataupun luar negeri. Akun ini
memberikan informasi yang lengkap karena mencakup informasi terbaru dari berita
sepak bola dalam maupun luar negeri. Penelitian ini bertujuan untuk mengetahui motif
dan penilaian kepuasan followers akun Twitter Extra Time Indonesia. Penelitian ini
menggunakan pendekatan deskriptif kuantitatif dengan metode survei. Pengambilan
sampel menggunakan rumus Slovin sehingga sampel
penelitian ini sebanyak 100 followers akun twitter @idextratime. Berdasarkan hasil uji
korelasi antara variabel independent dan varibel dependen didapatkan hasil hubungan
sebesar 0,639 dengan nilai signifikansi 0,000. Nilai tersebut menunjukan adanya
korelasi yang kuat antara dua variabel. Penelitian dengan nilai korelasi yang kuat
menunjukan adanya hubungan sebab akibat yang kuat antara dua variabel. Dengan
dilandasi Teori Uses and Gratification dan Technology Acceptence Model
menunjukkan bahwa follower @idextratime berpengaruh secara signifikan dengan
kepuasan followers.
Kata Kunci: Twitter, Followers, Kepuasan
xiv
ABSTRACT
One of the accounts that offers sports content, particularly football, is Extra Time.
Since 2020, the Extra Time Indonesia Twitter account @idextratime has existed. Extra
Time Indonesia is a social media account that provides entertainment and information
about sports, particularly football, both domestically and internationally. Because it
includes the most recent information from domestic and international football news,
this account provides complete information. This study means to decide the thought
processes and fulfillment appraisals of adherents of the Additional Time Indonesia
Twitter account. A survey-based quantitative descriptive approach is utilized in this
study. Inspecting utilizes the Slovin equation with the goal that the example In this
review, there were 100 devotees of the Twitter account @idextratime. The correlation
test revealed a relationship of 0.639 between the independent variables and the
dependent variable, with a significance level of 0.000. This value indicates that the two
variables have a strong correlation. Research with major areas of strength for a worth
shows areas of strength for a connection between the two factors. In view of the
Purposes and Delight Hypothesis and the Innovation Acknowledgment Model, it shows
that @idextratime supporters altogether affect adherent fulfillment.
Keywords: Twitter, Followers, Gratification
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Twitter, Followers, Gratification |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 23 Jun 2023 07:15 |
| Last Modified: | 23 Jun 2023 07:15 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/36152 |
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