Importance-Performance Analysis: Evaluation E-Business Motivation Among SMEs in Indonesia

Kusmantini, Titik and Pratiwi, Krisnandini Wahyu and Gusaptono, Hendri and Haryanto, Darban (2021) Importance-Performance Analysis: Evaluation E-Business Motivation Among SMEs in Indonesia. In: Proceeding International RSF Conference Series: Business, Management and Social Sciences, 2021, Research Synergy Foundation.

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Abstract

This study aims to fill a research gap, namely exploring the extent to which small companies in Indonesia, especially batik SMEs in the Bantul district. The aim of the research is to understand the adoption of ebusiness applications. Evaluation of the extent to which the motivation of companies to adopt an ebusiness strategy is carried out using Importance-Performance Analysis (IPA). A total of 122 SMEs were obtained and sampled using the criteria of SMEs as family businesses and have implemented electronicbased business applications such as marketing blogs or Instagram or Facebook. The analysis technique used is not only based on the IPA framework but also using a sample data sorting technique with a Cartesian diagram to obtain what items of expectation have motivated SMEs to adopt e-business and how
the performance achievements of these expectations have been achieved. This study identifies the priority items for SMEs in maximizing the use of e-commerce to support online sales, selection of potential supplier sources, and efforts to save promotional budgets.

Keywords: Importance-Performance Analysis; e-business motivation; a cartesian diagram

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Importance-Performance Analysis; e-business motivation; a cartesian diagram
Subjects:	T Technology > TX Home economics
Depositing User:	Ir. MP. DARBAN HARYANTO
Date Deposited:	26 Jun 2023 09:30
Last Modified:	26 Jun 2023 09:33
URI:	http://eprints.upnyk.ac.id/id/eprint/36103

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