Utomo, Hastho Joko Nur and Pujiastuti, Eny Endah and Perwira, Rifki Indra and Rustamadji, Heru C (2020) The Role of Transformational Leadership in Community Empowerment in the Digital Business Era. LPPM UPN “Veteran” Yogyakarta. (Unpublished)
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Abstract
The role of transformational leadership in digital business still requires more in-depth
research. Therefore, this study aims to analyze the role of transformational leadership in
the recovery of the home industry in the region or society based on community
empowerment and digital business. This study used a qualitative approach using
observation and an in-depth interviewer. This research was conducted in a public
organization, namely RW 13 Kelurahan Panembahan, Kraton DIY District. The results
showed that the role of leadership in running and supporting public organizations (RW)
through digital business transitions is very important to restore the economy of society in
general and the home industry in particular. The contribution of this research is to enrich
the literature that examines transformational leadership in the context of digital business
and community empowerment. Suggestions for further research are to do more research
on transformational leadership in digital business development for both business
organizations and public organizations.
Keywords: Transformational leadership, Community development, Digital Business, Market place, Story
Marketing
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr., M.Si Hastho Nur Utomo |
| Date Deposited: | 15 May 2023 04:28 |
| Last Modified: | 15 May 2023 04:31 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/35310 |
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