Implementation Five-Construct Model to Determine Factors that Affect Customer Satisfaction in The Online Leathercraft Industry

Purnamasari, Dian Indri and saepudin, asep and Permadi, Vynska Amalia and Agusdin, Riza Prapascatama (2021) Implementation Five-Construct Model to Determine Factors that Affect Customer Satisfaction in The Online Leathercraft Industry. Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta, Yogyakarta. (Unpublished)

Text The Implementation of five Construct Model_Turnitin.pdf - Published Version Download (1MB)

Abstract

This research uses a five-construct theoretical model as the basis for finding out what factors can satisfy
customers in the online leathercraft industry. The questionnaire is based on this model, which is
distributed through online channels and social media. There are 691 samples obtained and analyzed by
looking at the demographic data and then correlation and regression analysis. The results obtained are
that all hypotheses are accepted with factors that can satisfy customers: online shopping experience;
external incentives; customer service; and security/privacy; and personal characteristics. For personal
characteristics that can be used as factors, namely monthly salary and occupation. These five factors are
recommended to be implemented by the online leathercraft industry to satisfy their customers

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	SIP, M.Si ASEP SAEPUDIN
Date Deposited:	15 May 2023 01:26
Last Modified:	15 May 2023 01:27
URI:	http://eprints.upnyk.ac.id/id/eprint/35287

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