Kussujaniatun, Sri and Hartati, Anis Siti (2020) Hasil Turnitin_Human Resources Readiness, Capital and Marketing on The Performance of UMKM on Pajangan, Bantul. SCITEPRESS-Science and Technology Publications. (Unpublished)
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Abstract
The purpose of this study was to determine the influence of several variables in influencing the
performance of UMKM in running a business and innovating. This research method uses
surveys, interviews, and questionnaires. The analysis model used is multiple regression, to
analyze the influence of human resources as measured by the level of education, motivation,
mastery of technology in product innovation, then aspects of business capital which are
measured from bank loan assistance, non-bank loans, equipment assistance, and raw materials,
as well as the marketing aspect measured from the wooden batik products marketed according to
the needs of the community, the price determined by wooden batik UMKM according to the
quality of the product, promotions carried out by wooden batik UMKM, adequate workplaces,
the impact on the performance of UMKM. The implementation of the results of this research is
that it is necessary to empower the community through training and mentoring of wooden batik
craftsmen, especially training to improve the quality of human resources both in terms of product
design and product innovation, and training in financial aspects and digital marketing in order to
improve the performance of batik crafters of UMKM. Wood in Krebet Village, Pajangan
District, Bantul.
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | DRA,M.Si SRI KUSSUJANIATUN |
| Date Deposited: | 28 Apr 2023 13:10 |
| Last Modified: | 28 Apr 2023 13:10 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/34771 |
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