Strategic Analysis on Development of Value Chain For Ecotourism Village Gamplong Sleman Yogyakarta.

Puspitaningrum, Dwi Aulia (2011) Strategic Analysis on Development of Value Chain For Ecotourism Village Gamplong Sleman Yogyakarta. In: Proceeding International Seminar on Agro-Tourism Development (ISAD), December 8-11, 2011, Faculty of Agriculture Universitas Pembangunan Nasional "Veteran" Yogyakarta.

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Abstract



Yogyakarta, the special region in Indonesia has many places of tourism village. One of the villages is located in Gamplong Sumber Rahayu Sleman Yogyakarta. In Gamplong area, ecotourism are developed for the producing handy-craft centre. Ecotourism is the location whereas support local potential resources and conservation effort. This tourism village is also give a good appreciation to its environment, culture, history and local community participation. The ecotourism development in Gamplong area is initiated as an effort for tourism development that can support the local wisdom. The purpose of the research is to analyze the model of developing the village and also to analyze the strategic on development of value chain for the areas. The type of research is descriptive qualitative approach. According to that point, it is needed an executive corporation of ecotourism in order to organize all stakeholder's interest to get networking chain as called value chain. Many kind of parameter, especially internal and external factor with SWOT analysis model had done to approach the purpose of the research. The result of the research showed that the model of value chain that possible to develop this village are improving of producer, home stay, products of handy craft, agency, show room and Government. The strategic of developing value chain of ecotourism in this area are focus on improving human resources, marketing and stakeholder participation.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Dr. SP. MP DWI AULIA PUSPITANINGRUM
Date Deposited: 19 Apr 2023 07:07
Last Modified: 19 Apr 2023 07:10
URI: http://eprints.upnyk.ac.id/id/eprint/33822

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