Hasanah, Khuswatun and Angretnowati, Yuseptia and Hendariningrum, Retno (2022) Mass Media as Digital Opinion Leader in a Time of Crisis under Uncertainty: A Social Media Analysis. In: International Conference on Advance Research in Social and Economic Science – ICARSE, 25 Oktober 2022, UPN "Veteran" Yogyakarta. (In Press)
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Abstract
Abstract. Information and instructions during the early days of the Covid-19 pandemic
became necessary for the public during uncertain circumstances. This article aims to
explain the role of the mass media as a key actor in leading opinion on Twitter social media
in the early stage of the pandemic. This study uses a content analysis approach with the
Social Network Analysis (SNA) method. As a result, six of the top ten opinion leaders on
Twitter are mass media, namely @CNNIndonesia, @detikcom, @kumparan, @geloraco,
@kompascom, and @TirtoID. The mass media with the largest in-degree is
@CNNIndonesia. The mass media emerged as opinion leaders because of sharing
activities on social media that offered choices for the public in obtaining information
during the Covid-19 pandemic crisis. The news presented and distributed on Twitter
contains the ideas of basic information, preventive information, treatment information,
medical research, social context, political and economic context, personal stories, and
others
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | mass media, covid-19, crisis, social network analysis, uncertainty reduction theory |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr. Msi Retno Hendariningrum |
| Date Deposited: | 06 Apr 2023 07:48 |
| Last Modified: | 06 Apr 2023 07:48 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/33422 |
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