ANTECEDENTS OF E-SATISFACTION AND E-TRUST ON MEN'S ONLINE CONSUMERS E LOYALTY IN YOGYAKARTA

Nadira Elok Susanti, Nadira and Haddy Suprapto, Haddy and Surpiko Hapsoro Darpito, Darpito (2022) ANTECEDENTS OF E-SATISFACTION AND E-TRUST ON MEN'S ONLINE CONSUMERS E LOYALTY IN YOGYAKARTA. In: Call for Paper NICEBEL 1th FEB UPN Veteran Yogyakarta, 21 Oktober 2020, FEB UPN Veteran Yogyakarta.

Text (Call For Paper NICEBEL 1th FEB UPN Veteran Yogyakarta) NATIONAL CONFERENCE ON BUSINESS ABSTRACT BOOK-FINAL.pdf Download (1MB)

Abstract

This research examines the behavior of men online consumers in The Special Region of Yogyakarta focused on their experience during online transactions on various e-commerce platforms. Its scope includes delivery efficiency, website design, perceived online privacy and perceived online security, e-satisfaction, e-trust, to research its influence on e-loyalty. The 150 data were analyzed using Structural Equation Modelling (SEM) with Partial Least Square (PLS) as a research tool to see the influence between variables according to the hypothesis that has been made. As a result, this study shows that the efficiency of website delivery and design has a positive and significant influence one satisfaction; website design, perceived online privacy, and e-satisfaction have a positive and significant influence on e-trust; perceived online security has a positive but insignificant influence on e-trust; e-satisfaction and e-trust have a positive and significant influence on e-loyalty.
Keywords: e-Satisfaction, e-Trust, e-Loyalty, Men Online Consumers

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	SE, M.Si Surpiko Hapsoro Darpito
Date Deposited:	28 Mar 2023 13:56
Last Modified:	10 Apr 2023 01:40
URI:	http://eprints.upnyk.ac.id/id/eprint/32982

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