Sadi, Sadi and Mardiana, Tri and Kusumawardhani, Indra (2017) FOCUS GROUP DISCUSSION: KAJIAN TEORETIS DAN PRAKTIK. In: SEMINAR NASIONAL TAHUN KE-3 CALL FOR PAPERS DAN PAMERAN HASIL PENELITIAN & PENGABDIAN MASYARAKAT KEMENRISTEKDIKTI RI, 10-11 OKTOBER 2017, Universitas Pembangunan Nasional "Veteran" Yogyakarta.
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12. Focus Group Discussion; Kajian Teoretis dan Praktik.pdf - Published Version Download (19MB) |
Abstract
The focus group has become increasingly popular as a tool for social and market research across a wide range of sectors. The focus group technique is a type of qualitative research methodology, generally defined as a structured discussion with a small group of people, run by a facilitator or using a moderating team, to generate qualitative data on a precise topic of interest, using a set of open-ended questions. This paper explores definitions of and approaches to focus groups and outlines their value as part of an initial exploratory qualitative research phase. Advantages and disadvantages of focus group research are also discussed, along with some of the logistical considerations involved, in light of the researcher's own experience and recommendations from the literature.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr., MT SADI SADI |
| Date Deposited: | 06 Apr 2023 03:07 |
| Last Modified: | 06 Apr 2023 03:08 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/32856 |
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