Pengaruh Confidence Benefits Terhadap Bank Customer Trust dan Bank Customer Loyalty_Studi Empiris Pada Nasabah Institusi

Susanta, Susanta and Widjanarko, Hendro and Utomo, Human Santosa and Suratna, Suratna (2018) Pengaruh Confidence Benefits Terhadap Bank Customer Trust dan Bank Customer Loyalty_Studi Empiris Pada Nasabah Institusi. In: Seminar Nasional 2018. Call paper dan Pameran hasil, 2018, LPPM UPNVYK Yogyakarta.

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Abstract

The purpose of this study is to examine the effect of confidence benefits on trust and
customer loyalty. This study involves a survey of institutional customers from banks
operating in Yogyakarta. A total of 60 questionnaires were completely received from
bank customer respondents in Yogyakarta Special Province and can be analyzed.
The analytical tool used is PLS. The results show that confidence benefits have a
significant effect on customer trust and customer loyalty. Meanwhile, confidence
benefits do not directly affect customer loyalty. The findings of this study contribute
to providing support for relationship marketing theory and empirical findings in the
context of institutional customers.
Keywords: Confidence benefit, trust, loyalty

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Confidence benefit, trust, loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. MM Hendro Widjanarko
Date Deposited:	27 Dec 2022 03:27
Last Modified:	27 Dec 2022 03:43
URI:	http://eprints.upnyk.ac.id/id/eprint/31064

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