Wardana, Ahmad Mujadid Rizky (2022) MANAJEMEN ISU PUBLIC RELATIONS DALAM MENANGGAPI ISU PUBLIK (Studi Kasus Pada Manajemen Isu Humas Pemda DIY dalam Menanggapi Isu Publik Terkait Dengan Vaksinasi Covid-19). Other thesis, UPN 'Veteran" Yogyakarta.
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Abstract
ABSTRAK
Penelitian ini berjudul Manajemen Isu Public Relations Dalam Menanggapi Isu
Publik (Studi Kasus pada Manajemen Isu Humas Pemda DIY Dalam Menanggapi
Isu Vaksinasi Covid-19). Tujuan dilakukannya penelitian ini adalah untuk
mengetahui dan mengevaluasi strategi manajemen isu Humas Pemda DIY dalam
upaya menangani isu tersebut. Teori-teori yang digunakan adalah Komunikasi,
Public Relations, dan Manajemen Isu. Metode yang digunakan dalam penelitian ini
adalah deskriptif kualitatif. Untuk menganlisis data peneliti menggunakan teknik
analisis data model Miles Hubermen dengan langkah yang terdiri dari pengumpulan
data, reduksi data, penyajian data, dan penarikan kesimpulan. Pengumpulan data
dilakukan dengan cara wawancara mendalam yang kemudian digunakan sebagai
data primer dan sumber atau literature lain sebagai data sekunder. Dalam temuan
peneliti manajemen isu yang dilakukan oleh Humas Pemda DIY bersifat reaktif.
Hal ini disebabkan Humas Pemda DIY memiliki sistem kinerja kepemerintahan dan
menganggap langkah manajemen isu yang dilakukan sudah tepat untuk
menanggapi isu vaksinasi Covid-19. Penelitian ini mendalami proses manajemen
isu yang dilakukan oleh Humas Pemda DIY yang apabila mengacu pada teori, maka
proses manajemen isu terdiri dari lima tahapan yakni identifikasi isu, analisis isu,
pembuatan strategi, pelaksanaan program, dan evaluasi.
Kata Kunci: Komunikasi, Public Relations, Isu, Manajemen Isu, Humas Pemda
DIY
ABSTRACT
This research is entitled Management of Public Relations Issues in Responding to
Public Issues (Case Study on Public Relations Issues Management of the DIY
Regional Government in Responding to the Issue of Covid-19 Vaccination). The
purpose of this research is to identify and evaluate the issue management strategy
of the DIY Regional Government Public Relations in an effort to deal with this issue.
The theories used are Communication, Public Relations, and Issue Management.
The method used in this research is descriptive qualitative. To analyze the data, the
researcher used the Miles Hubermen model data analysis technique with steps
consisting of data collection, data reduction, data presentation, and drawing
conclusions. Data collection was carried out by means of in-depth interviews which
were then used as primary data and other sources or literature as secondary data.
In the findings of the researcher, the issue management carried out by the
Yogyakarta Regional Government Public Relations was reactive. This is because
the Public Relations of the DIY Regional Government has a government
performance system and considers that the issue management steps taken are
appropriate to respond to the issue of Covid-19 vaccination. This research explores
the issue management process carried out by the Yogyakarta Regional Government
Public Relations which refers to theory, the issue management process consists of
five stages, namely identification of issues, analysis of issues, making strategies,
implementing programs, and evaluating.
Key words: Communication, Public Relations, Issue, Issue Management, DIY
Regional Government
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Communication, Public Relations, Issue, Issue Management, DIY Regional Government |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eko Yuli |
| Date Deposited: | 25 Mar 2022 04:20 |
| Last Modified: | 22 Sep 2022 04:23 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/29146 |
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