Harjanti, Sri Hasil Cek Plagiasi Pengaruh Country of Origin, Merek, dan Harga pada Niat Beli Konsumen Produk Mobil di Yogyakarta. UPN "VETERAN' YOGYAKARTA. (Unpublished)
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Abstract
Abstract: Effect of Country of Origin, Brand, and Prices for Buying Consumers Car Products in Yogyakarta. This research examines how the influence of Country of origin, Brand and price on the intention to buy consumers. The sample determination method uses non probability sampling by convenience sampling. The sample in this study is that there are 150 consumers of car products in Yogyakarta. Data collection uses survey methods using a questionnaire. The results showed that the Country of origin and brand have a partial effect on the consumer's purchase intention, while the price does not affect the consumer's purchase intention. Simultaneously, Country of origin, Brand and price affect the purchase intention of consumers.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | SE., M.Si Sri Harjanti |
| Date Deposited: | 02 Feb 2022 05:33 |
| Last Modified: | 02 Feb 2022 05:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/27966 |
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