Harjanti, Sri Hasil Cek Plagiasi Analisis Perbedaan Sikap Konsumen pada Status Merek Pionir dalam Kategori Produk Skuter Matic. UPN "VETERAN' YOGYAKARTA. (Unpublished)
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Abstract
This research investigated the effect of pioneer brand status on consumer attitude in scuter matic category by comparing the attitude toward Yamaha Mio as the pioneer brand and Honda Vario as the follower brand. The effect of consumer knowledge about pioneer status was singled out by dividing the sample into two groups based on their knowledge about Yamaha Mio's pioneer status. Group 1 consisted of people who knew that Yamaha Mio uwas the pioneer brand while the people who did not know Honda Vario pioneer status belonged to group 2. The result of previous researches that consumer has better attitude toward pioneer brand compared to follower brand. However, this research failed to prove that the knowledge of pioneer status has significant effect on consumer attitude.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | SE., M.Si Sri Harjanti |
| Date Deposited: | 02 Feb 2022 05:33 |
| Last Modified: | 02 Feb 2022 05:33 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/27965 |
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