Ar Rachma, Anindita and Pujiastuti, Eny Endah and Hadi, Lukmono (2021) Pengaruh Memorable Tourism Experiences dan Perceived Value terhadap Satisfaction with Vacation Experience serta Behaviour Intention. Jurnal Strategi dan Bisnis, 9 (1). pp. 21-37. ISSN 2338-9575
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Abstract
Memorable tourist experience is important for creating behavior intention. In the end, behavior intention is one of the most reliable sources of information about tourists. The purpose of this study is to analyze and prove: (1) the effect of memorable tourism experience on tourist satisfaction, (2) the effect of perceived value on tourist satisfaction, (3) the effect of memorable tourism experience on behavior intention, (4) ) the effect of perceived value on behavior intention, (5) the effect of tourist satisfaction on behavior intention. The sample criteria used are tourists who have visited tourist destinations in the Pine Forest Area. Collecting data using google form. In this study, 128 effective questionnaires were collected and be processed using Structural Equating Modeling (SEM) which is operated using the AMOS application. This study concludes that ((1) memorable tourist experience has a significant effect on tourist satisfaction, (2) perceived value has a significant effect on tourist satisfaction, (3) memorable tourist experience has a significant effect on women's behavior intention, (4) perceived value has a significant effect on behavior. intention, (5) tourist satisfaction has a significant effect on behavior intention. Keywords: Memorable Tourist Experience, Perceived Value, Tourist Satisfaction, Behavior Intention Abstrak Memorable tourist experience merupakan hal penting untuk penciptaan behavior intention. Behavior intention menjadi salah satu sumber informasi yang paling dapat diandalkan mengenai wisatawan. Tujuan penelitian ini adalah ingin menganalisis dan membuktikan: (1) pengaruh memorable tourism experience terhadap kepuasan wisatawan, (2) pengaruh perceived value terhadap kepuasan wisatawan, (3) pengaruh memorable tourism experience terhadap behavior intention, (4) pengaruh perceived value terhadap behavior intention, (5) pengaruh kepuasan wisatawan terhadap behavior intention. Kriteria sampel yang dipergunakan adalah wisatawan yang pernah berkunjung di destinasi wisata Kawasan Hutan Pinus. Pengumpulan datanya menggunakan google form dan terkumpul 128 kuesioner efektif serta diolah menggunakan Structural Equating Modeling (SEM) dengan aplikasi AMOS. Penelitian ini menyimpulkan bahwa (1) memorable tourist experience berpengaruh signifikan terhadap tourist satisfaction, (2) perceived value berpengaruh signifikan terhadap tourist satisfaction, (3) memorable tourist experience berpengaruh signifikan terhadap behavior intention want, (4) perceived value berpengaruh signifikan terhadap behavior intention, (5) tourist satisfaction berpengaruh signifikan terhadap behavior intention. Kata Kunci: Memorable Tourist Experience, Perceived Value, Kepuasan Wisatawan, Behavior intention
| Item Type: | Article |
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| Uncontrolled Keywords: | Memorable Tourist Experience, Perceived Value, Tourist Satisfaction, Behavior Intention Memorable Tourist Experience, Perceived Value, Kepuasan Wisatawan, Behavior intention |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr. M.Si Eny Endah Pujiastuti |
| Date Deposited: | 12 Oct 2021 11:28 |
| Last Modified: | 12 Oct 2021 11:28 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/26859 |
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