Ar Rachma, Anindita and Pujiastuti, Eny Endah and Hadi, Lukmono (2021) Pengaruh Memorable Tourism Experiences dan Perceived Value terhadap Satisfaction with Vacation Experience serta Behaviour Intention. Jurnal Strategi dan Bisnis, 9 (1). pp. 21-37. ISSN 2338-9575
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Abstract
Memorable tourist experience is important for creating behavior intention. In the
end, behavior intention is one of the most reliable sources of information about
tourists. The purpose of this study is to analyze and prove: (1) the effect of
memorable tourism experience on tourist satisfaction, (2) the effect of perceived
value on tourist satisfaction, (3) the effect of memorable tourism experience on
behavior intention, (4) ) the effect of perceived value on behavior intention, (5) the
effect of tourist satisfaction on behavior intention. The sample criteria used are
tourists who have visited tourist destinations in the Pine Forest Area. Collecting data
using google form. In this study, 128 effective questionnaires were collected and be
processed using Structural Equating Modeling (SEM) which is operated using the
AMOS application. This study concludes that ((1) memorable tourist experience has
a significant effect on tourist satisfaction, (2) perceived value has a significant effect
on tourist satisfaction, (3) memorable tourist experience has a significant effect on
women's behavior intention, (4) perceived value has a significant effect on behavior.
intention, (5) tourist satisfaction has a significant effect on behavior intention.
Keywords: Memorable Tourist Experience, Perceived Value, Tourist Satisfaction,
Behavior Intention
Abstrak
Memorable tourist experience merupakan hal penting untuk penciptaan behavior
intention. Behavior intention menjadi salah satu sumber informasi yang paling dapat
diandalkan mengenai wisatawan. Tujuan penelitian ini adalah ingin menganalisis
dan membuktikan: (1) pengaruh memorable tourism experience terhadap kepuasan
wisatawan, (2) pengaruh perceived value terhadap kepuasan wisatawan, (3) pengaruh
memorable tourism experience terhadap behavior intention, (4) pengaruh perceived
value terhadap behavior intention, (5) pengaruh kepuasan wisatawan terhadap
behavior intention. Kriteria sampel yang dipergunakan adalah wisatawan yang
pernah berkunjung di destinasi wisata Kawasan Hutan Pinus. Pengumpulan datanya
menggunakan google form dan terkumpul 128 kuesioner efektif serta diolah
menggunakan Structural Equating Modeling (SEM) dengan aplikasi AMOS.
Penelitian ini menyimpulkan bahwa (1) memorable tourist experience berpengaruh
signifikan terhadap tourist satisfaction, (2) perceived value berpengaruh signifikan
terhadap tourist satisfaction, (3) memorable tourist experience berpengaruh
signifikan terhadap behavior intention want, (4) perceived value berpengaruh
signifikan terhadap behavior intention, (5) tourist satisfaction berpengaruh signifikan
terhadap behavior intention.
Kata Kunci: Memorable Tourist Experience, Perceived Value, Kepuasan
Wisatawan, Behavior intention
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Memorable Tourist Experience, Perceived Value, Tourist Satisfaction, Behavior Intention Memorable Tourist Experience, Perceived Value, Kepuasan Wisatawan, Behavior intention |
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr. M.Si Eny Endah Pujiastuti |
| Date Deposited: | 12 Oct 2021 11:28 |
| Last Modified: | 12 Oct 2021 11:28 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/26859 |
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