AR RACHMA, ANINDITA AR RACHMA (2020) PENGARUH MEMORABLE TOURISM EXPERIENCE DAN PERCEIVED VALUE TERHADAP SATISFACTION WITH VACATION EXPERIENCE SERTA BEHAVIOURAL INTENTION (Studi Pada Wisatawan yang telah Berkunjung di Hutan Pinus Pengger, Bantul, DIY). Diploma thesis, Universitas Pembangunan Nasional "Veteran" Yogyakarta.
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Abstract
Hasil penelitian ini menunjukan bahwa variabel Memorable Tourism Experience berpengaruh signifikan terhadap Kepuasan dengan Pengalama Wisata, Perceived Value berpengaruh signifikan terhadap Satisfaction with Vacation Experience, Memorable Tourism Experience berpengaruh signifikan terhadap Behavioural Intention, Perceived Value berpengaruh signifikan terhadap Behavioural Intention, Satisfaction with Vacation Experience berpengaruh signifikan terhadap Behavioural Intention, Memorable Tourism Experience berpengaruh signifikan terhadap Behavioural Intention melalui Satisfaction with Vacation Experience, dan Perceived Value berpengaruh signifikan terhadap Behavioural Intention melalui Satisfaction with Vacation Experience. Berdasarkan hasil penelitian, Kawasan Hutan Pinus Pengger harus mampu mempertahankan dan meningkatkan Memorable Tourism Experience dan Perceived Value yang diterima oleh wisatawan, sehingga wisatawan akan memiliki Satisfaction with Vacation Experiencenya dan memberikan dampak yang signifikan pada Behavioural Intention terhadap destinasi wisata tersebut. Kata Kunci: Memorable Tourism Experience, Perceived Value, Satisfaction with Vacation Experience, dan Behavioural Intention
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Memorable Tourism Experience, Perceived Value, Satisfaction with Vacation Experience, dan Behavioural Intention |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Eny Suparny |
| Date Deposited: | 05 Aug 2021 08:40 |
| Last Modified: | 05 Aug 2021 08:40 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/26463 |
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