Kusmantini, Titik and Sutiono, HeruTri and Astuti, Rini Dwi and Ekawati, Trestina (2021) Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products. Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products, XII (1(49)). pp. 420-428. ISSN 2068-77294
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Abstract
Volume XII, Issue 2(50) Spring 2021 420 Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products Titik KUSMANTINI Economic and Business Faculty UPN “Veteran” Yogyakarta, Indonesia Titik.kusmantini@upnyk.ac.id Heru Tri SUTIONO Economic and Business Faculty UPN “Veteran” Yogyakarta, Indonesia heruts@upnyk.ac.id Rini Dwi ASTUTI Economic and Business Faculty UPN “Veteran” Yogyakarta, Indonesia rinidwiastuti@upnyk.ac.id Terstina EKAWATI Economic and Business Faculty UPN “Veteran” Yogyakarta, Indonesia trestinae@gmail.com Suggested Citation: Kusmantini, T., Sutiono, H.T., Astuti, R.D., and Ekawati, T. (2021). Antecedents of Green Consumption Attitudes and Consequences for Intentions and Buying Behavior of Non-Pesticide Vegetable and Fruit Products. Journal of Environmental Management and Tourism, (Volume XII, Spring), 2(50): 420 - 428. DOI:10.14505/jemt.v12.2(50).10 Article’s History: Received 7th of January 2021; Received in revised form 6th of February 2021; Accepted 4th of March 2021; Published 29th of March 2021. Copyright © 2021 by ASERS® Publishing. All rights reserved. Abstract: Research on the sustainability of consumption or consumption of green products has become the focus of academics and practitioners. The focus of the study is on the consumption of green products, especially agricultural products such as non- pesticide vegetables and fruits in Yogyakarta. To test the hypothesis using SEM (Structural Equation Modelling) Analysis bases on PLS (Partial Least Square) Technique. The data collection technique was carried out by distributing questionnaires to members of the green community or non-pesticide vegetables and fruit consumers in the many modern markets, and the sample size is 244 green consumers. The test results produce empirical evidence that the three antecedents of green consumption attitudes are proven to have a positive and significant effect, but the effectiveness of green consumption variable is the most dominant factor. The consequences of a better green consumption attitude have also been shown to have a significant effect on the buying intentions or behavior of green products. The practical implication of the results of this study is to provide input for research partners namely the Women Farmers Group (KWT) that is aiming at green product segments as an appropriate step in marketing their agricultural products. Effective marketing communication efforts need to be built through advertising and product packaging programs that are able to increase green trust. Keywords: green consumption; environmental concern; environmental knowledge; perception of the effectiveness of green consumption; non-pecticide vegetables and fruits. JEL Classification: Q56; D18.
| Item Type: | Article |
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| Uncontrolled Keywords: | green consumption; environmental concern; environmental knowledge; perception of the effectiveness of green consumption; non-pecticide vegetables and fruits. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr.SE,MSi Titik Kusmantini |
| Date Deposited: | 04 Aug 2021 05:36 |
| Last Modified: | 04 Aug 2021 05:42 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/26406 |
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