ARWANTO, VERY (2016) ANALISIS ISI IKLAN ROKOK PADA MEDIA LUAR RUANG DI YOGYAKARTA Pada Periode Maret-Agustus 2011. Other thesis, UPN 'Veteran' Yogyakarta.
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Abstract
Advertising is the communication activities of the company to costumers in the same direction. The
diversity of consumer products and the diversity of communication pattern from manufacturers through
advertising requires the advertising industry to be more creative and campaign for a product. Outdoor
advertising is a considerable interest because it is relatively cheaper than advertising on television. Key
strength in outdoor advertising is having a good creative that is usually displayed on the headline, subheadline,
bodycopy, tagline, and visualization products that provoke concern. The objective of this
research is to know and understand the contents of tobacco outdoor advertising in Yogyakarta (Kota
Yogyakarta, Kabupaten Sleman, Kabupaten Bantul) month period from March to August and also
knowing that how an advertiser do creative strategy to make message, visual, and advertising activity
beside the rule of government . In the process of producing an advertisement that are innovative,
effective and efficient is not separated from creative strategy to be done. Creative strategy according to
an adviser is often regarded as the result of a variety of information about products and target
consumers into a particular position. Kind of method that used in this research is content analysis, based
on the analysis of the results of research that has been done, the majority of cigarette outdoor
advertising under study showed that the majority in cigarette advertising activities in Yogyakarta (Kota
Yogyakarta, Kabupaten Sleman, Kabupaten Bantul) is an ads that uses type of persuasive communication
reinforced with creative strategy in terms of visual ads that reincforce the text, in terms of content
focuses on the process of persuading or influencing, and reminding the target market or consumer of
the company and its product to be willing to accept, purchasing, and be loyal to the products offered
through the company advertising. Consumer needs and felling of attractiveness used as the base that
serves ads affect. Consumer on an emotional level so that ultimately the consumer will be entagled in
the overall advertising activity which will ultimately make consumers interest, try, until loyal to its
products. Keyword: Contents in cigarette advertising, outdoor media, advertising creative strategy
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | vivat delahanto |
| Date Deposited: | 14 Sep 2016 07:45 |
| Last Modified: | 14 Sep 2016 07:45 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/2470 |
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