Ardito Bhinadi, Ardito (2005) Kampanye Komunikasi Pemasaran Daerah Melalui Branding Communication. Jurnal Ilmu Komunikasi, 3 (1). pp. 59-67. ISSN 1693-3029
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Abstract
Investment is growth engine, so each region purpose their region to get investor. But only little regions that they understand marketing and communication function to promote their region. Promotion is necessary condition but not sufficient to sale a regions's products. A region has to build brand and communicating its brand to market. Branding is not a fad. it has been used in for-profit world for years as an essential strategy for making an emotional connection with cunsumers in order to become the preferred choice for product and service. Region Branding tells its staff and customers on investors who region is, how region is different from its competitors and what to expect from region. if a region is going to build a brand, it must build and communication. A region must get it branding and communicate to market.
| Item Type: | Article |
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| Subjects: | H Social Sciences > HE Transportation and Communications |
| Depositing User: | Dr., M.Si Ardito Bhinadi |
| Date Deposited: | 15 Oct 2021 08:22 |
| Last Modified: | 15 Oct 2021 08:22 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/23768 |
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