Sugandini, Dyah (2020) HASIL CEK PLAGIASI ADOPTION OF NATURAL DYES FOR BATIK ARTISANS IN YOGYAKARTA, INDONESIA. Review of Integrative Business and Economics Research. (Unpublished)
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CEK PLAGIASI ADOPTION OF NATURAL DYES FOR BATIK ARTISANS IN YOGYAKARTA, INDONESIA.pdf Download (2MB) | Preview |
Abstract
This research emphasizes the natural behavior of batik artisans in adopting natural dyes in Yogyakarta, Indonesia. Indonesian batik, as one of the leading Indonesian artwork, which has received recognition from UNESCO as a heritage of humanity's oral and non-material culture and became its own cultural phenomenon. In addition to having received recognition from UNESCO as a great traditional craft, Indonesian batik is expected to synergize with the environment and create a harmonious balance of the ecosystem. This research discusses some of the issues associated with factors that influence the adoption of natural dyes by batik artisans in Yogyakarta, Indonesia.Based on the Theory of Planned Behavior, this research added factors of perceived environmental responsibility, trialability, ease of use, and experience as factors that affect the adoption of natural dyes in batik-making practices. The sample of this study are all artisans in Batik SMEs, Yogyakarta. The total number of artisans in Yogyakarta, Indonesia is 130. Sampling was done by purposive sampling. The results showed that the model of adoption of natural dyes is accepted. Perceived environmental responsibility, experience, trialibility, and ease of use have a positive influence on attitude, which in turn has a positive influence on the adoption natural dyes
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 24 Jul 2020 08:40 |
| Last Modified: | 24 Jul 2020 08:40 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/23038 |
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