Sugandini, Dyah (2020) HASIL CEK PLAGIASI THE DEVELOPMENT OF COMMUNITY BASED TOURISM: FROM ATTRACTIVENESS TO LOYALTY. QUALITY Access to Success. (Unpublished)
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CEK PLAGIASITHE DEVELOPMENT OF COMMUNITY BASED TOURISM FROM ATTRACTIVENESS TO LOYALTY.pdf Download (1MB) | Preview |
Abstract
This research aims to test the loyalty of tourists who visit tourism village as one of the community based tourism. The loyalty model that is proposed explores the relationship between attractiveness, trust, service quality, positive attitude, intention to visit, and intention to recommend. This research uses the respondent survey of domestic and foreign tourists who visit community based tourism tourist village in the Province of Daerah Istimewa Yogyakarta (DIY), Indonesia. The sampling technique is using purposive sampling with the respondent criteria of tourists who are motivated to visit because of special intention. The number of respondent is 400 people. The data analysis technique is using Structural Equation Modeling (SEM). This research result explains that the research model is accepted, this means that there is a relationship between attractiveness, trust, service quality, positive attitude, intention to visit and intention to recommend. This research result gives a direction for the manager of tourism village about the increased tourist loyalty through infrastructure improvement either in tourism location or home stay provided by the community, ease of access, security, hospitality, and professional tour guide. This research has originality such as the setting of tourism village based community and analyze tourists loyalty with the antecedent of trust and attractiveness which mediated by service quality and positive attitude that is different with tourist loyalty model that have been researched before.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 24 Jul 2020 08:54 |
| Last Modified: | 24 Jul 2020 08:54 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/23031 |
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