Sugandini, Dyah (2020) PENILAIAN REVIEWER 2 THE INFLUENCE OF CUSTOMER SATISFACTION AS A MEDIATION TO REPURCHASES (SURVEY ON WHITE COFFEE PRODUCTS IN YOGYAKARTA). International Conference on Technology, Education, and Social Science. (Unpublished)
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Abstract
Repurchases are purchases made by consumers second, third and so on .This research aims to: 1. Analyze price that directly affects repurchases, 2. Analyse brand image that directly affects repurchases, 3. price and brand image influence on repurchases mediated by customer satisfaction. Subjects in this researchare consumers of white coffee product in Yogyakarta. The sample uses as many as one hundred respondents,data analysis technique uses Structural Equational Model (SEM) with SmartPLS Program. The results of this research prove: 1. price has influenced on repurchases, 2. brand image has influenced on repurchases, 3. price and brand image have influenced on repurchases mediated by customer satisfaction. The findings of this study may contribute to consumer behavior models, onwhite coffee produtcs and Tripple duties of Higher Education.
| Item Type: | Other |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 22 Jul 2020 09:03 |
| Last Modified: | 22 Jul 2020 09:03 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/23001 |
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