Sugandini, Dyah and Purwoko, Purwoko and Pambudi, Argo and Resmi, Siti and Reniati, Reniati and Muafi, Muafi and Kusumawati, Rizqy Adhyka (2018) PENILAIAN REVIEWER 1 THE ROLE OF UNCERTAINTY, PERCEIVED EASE OF USE, AND PERCEIVED USEFULNESS TOWARDS THE TECHNOLOGY ADOPTION. International Journal of Civil Engineering and Technology.
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Abstract
This research integrated the concept of uncertainty and compatibility into Technology Acceptance Model (TAM). The context of technology adoption is analyzed from the craftsman’s side who is also the user. Most of the craftsmen in Micro Small Medium Enterprises (MSME) are elderly who are resistant to new technology. Main objective of this research is to test innovation adoption model on MSME which are affected by uncertainty, perceive usefulness, ease of use, and compatibility. Respondents in this research are 151 craftsmen. The data is analyzed using two step approach to Structural Equation Modeling (SEM). The result of model measurement shows that the instruments have a good and reliable validity. The result of Structural Equation Model analysis shows a good result because the value of goodness-of-fit is high, thus it can show the ability of model to extract the variance of its empirical data. All of five hypotheses submitted in this research are supported. Technology adoption is affected by uncertainty, perceived ease of use, and perceived usefulness. Compatibility and perceive easy of use are affected on perceived of usefulness.
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 22 Jul 2020 05:03 |
| Last Modified: | 22 Jul 2020 05:11 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/22961 |
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