Megiyana, Winda Adividya (2012) ANALISA AKTIVITAS BRAND RELATIONSHIP PT. GARUDA INDONESIA DALAM MEMBANGUN KEPERCAYAAN KONSUMEN. Other thesis, UPN "VETERAN" YOGYAKARTA.
Full text not available from this repository.Abstract
ABSTRAK
Banyaknya maskapai penerbangan di Indonesia membuat persaingan antar
maskapai penerbangan semakin ketat. Persaingan dilakukan dengan berbagai
macam strategi dengan tujuan memikat hati
customer
atau memiliki pelanggan
tetap.
Brand Relationship
merupakan strategi yang digunakan PT. Garuda
Indonesia untuk memikat hati para customer dan juga pelanggan. Penurunan
harga bukanlah menjadi prioritas utama yang dilakukan PT. Garuda Indonesia
dalam menghadapi persaingan antar maskapai. Peningkatan kualit
as pelayanan
merupakan aktivitas
brand relationship
yang dilakukan PT. Garuda Indonesia
dalam membangun kepercayaan konsumen. Uji Validitas yang digunakan adalah
triangulasi data, bersumber dari Superviser Marketing PT. Garuda Indonesia,
pelanggan PT. Garu
da Indonesia yang menggunakan Garuda Frequent Flyer, dan
customer PT. Garuda Indonesia.
Secara keseluruhan, PT. Garuda Indonesia telah
berhasil dalam membangun kepercayaan konsumen. Aktivitas brand relationship
PT. Garuda Indonesia secara keseluruhan berha
sil mendapatkan kepercayaan dari
konsumen, hal itu dibuktikan dengan keinginan konsumen untuk menggunakan
jasa maskapai penerbangan PT. Garuda Indonesia ketika mereka akan melakukan
perjalanan melalui jalur udara. Beberapa customer juga memutuskan untuk
me
njadi anggota Garuda Frequent Flyer, yaitu member penerbangan yang
dipromosikan PT. Garuda Indonesia kepada pelanggan PT. Garuda Indonesia
yang mempunyai mobiltas tinggi.
ABSTRACT
Many airlines in Indonesia makes the competition among airline
s getting tougher.
Competition was conducted with a variety of strategies with the aim of enticing
the customer or have a regular customer. Brand Relationship is a strategy used by
PT. Garuda Indonesia to captivate the customer. Markdown is not a top prior
ity
by PT. Garuda Indonesia in the face of competition among airlines. Improved
quality of service is an activity undertaken brand relationship PT. Garuda
Indonesia for building trust of consumer. The validity of the test used was
triangulation of data, so
urced from Superviser Marketing PT. Garuda Indonesia,
costumers who use the Garuda Frequent Flyer, and customer PT. Garuda
Indonesia. Overall, PT. Garuda Indonesia has succeded in building trust. Activity
brand relationship of PT. Garuda Indonesia as a whole managed to gain the trust
of consumers, it’s evidenced by willingness of consumers to use the services of
airlines PT. Garuda Indonesia when they will travel through the air. Some
customers also decide to become a member of Garuda Frequent Flyer, the
me
mber was promoted aviation PT. Garuda Indonesia to the customer
which has
high mobility.
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HE Transportation and Communications |
| Depositing User: | Muji Isambina |
| Date Deposited: | 24 May 2016 06:55 |
| Last Modified: | 24 May 2016 06:55 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/2296 |
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